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International in-app marketing: the keys to a successful campaign
In a world where commercial borders are becoming increasingly blurred, internationalisation is becoming an essential growth lever for brands. By 2024, the value of the world's top 5,000 companies will have reached 13,000 billion dollars, reflecting the importance of...
How to create an online scratch game? Examples and guide
The simplicity and instantaneous nature of the scratch card game are deeply rooted in popular culture. Their engaging mechanics offer users immediate gratification, delivering a quick dose of dopamine that captivates and builds loyalty. In this article, we explore the...
Gamification & Mobile First: how to captivate and convert on mobile?
Consumers spend time on their mobile devices to interact with brands and make purchases. Last year, almost 50% of sales were generated via mobile devices, a trend that continues to grow. In this context, a mobile first strategy is essential to capture attention and...