{"id":18877,"date":"2024-10-09T12:01:14","date_gmt":"2024-10-09T10:01:14","guid":{"rendered":"https:\/\/staging.adictiz.com\/webinar-this-year-enchant-your-audience-for-christmas\/"},"modified":"2024-10-29T16:37:54","modified_gmt":"2024-10-29T14:37:54","slug":"webinar-this-year-enchant-your-audience-for-christmas","status":"publish","type":"page","link":"https:\/\/staging.adictiz.com\/en\/webinar-this-year-enchant-your-audience-for-christmas\/","title":{"rendered":"Webinar | This year, enchant your audience for Christmas!"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|auto||197px|false|false&#8221; custom_padding=&#8221;0px|10px|30px|10px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;35px&#8221; text_line_height=&#8221;1.1em&#8221; header_font_size=&#8221;35px&#8221; header_line_height=&#8221;1.1em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;20px||||false|true&#8221; custom_padding=&#8221;||||false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Christmas, a key time for brands<\/h1>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.1em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.1em&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;|0px|11px||false|false&#8221; custom_padding=&#8221;|0px|1px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Use gamification to enchant your audience for festive season<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f4f4&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;0px||3px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; 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alt=&#8221;Christmas webinar&#8221; title_text=&#8221;Christmas-webinar-1200&#215;1200&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;-18px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;58px||80px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #0092ff;\">Christmas, the perfect time to achieve your goals<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">Christmas is a key period for brands and retailers, and consumer engagement peaks during the festive season. But how do you catch their attention in a saturated and competitive environment? The answer lies in gamification.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><em><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/barometre-etude-2168\/Breves\/Achats-de-noel-les-Fran-ais-se-serrent-un-peu-386381.htm\" title=\"Christmas figures\"><strong>&#8220;78% of French people<\/strong><\/a> said they would make online purchases during the Christmas period in 2023&#8243;<\/em><\/p>\n<p style=\"text-align: justify;\">In this webinar, we&#8217;ll show you how to fully exploit the potential of interactive experiences to maximise your marketing performance during this strategic period.<\/p>\n<p style=\"text-align: justify;\">Find out how gamified formats, such as advent calendars, can not only boost audience engagement, but also optimise lead generation and conversion.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">We&#8217;ll give you <strong>10 concrete examples of successful campaigns<\/strong>, to take you to the heart of tried-and-tested strategies and inspire your own actions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; background_color=&#8221;#f9f9f9&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#e5e5e5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>On the agenda for this webinar:<\/strong><\/p>\n<ul>\n<li><strong><span style=\"color: #0092ff;\">Christmas, a crucial time<\/span><\/strong> | Why this period is essential for achieving your goals<\/li>\n<li><strong><span style=\"color: #0092ff;\">Advent Calendar<\/span><\/strong> | Explore the latest innovations on our platform<\/li>\n<li><span style=\"color: #0092ff;\"><strong>Use-cases<\/strong><\/span> | Concrete examples of interactives campaigns that have transformed the performance of the biggest retail brands<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#f9f9f9 0%|#ffffff 100%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;58px||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_6,1_6,1_6&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;20px&#8221; header_3_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The speakers<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #0092ff;\">Laure<\/span><\/strong> (<em>CPO at Adictiz<\/em>) and <strong><span style=\"color: #0092ff;\">Audrey EDART <\/span><\/strong>(<em>Marketing Director at Adictiz<\/em>) will answer all your questions during this webinar.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/10\/laurie-webinar.webp&#8221; alt=&#8221;Laurie CPO&#8221; title_text=&#8221;laurie-webinar&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/10\/audrey-webinar.webp&#8221; alt=&#8221;Audrey CMO&#8221; title_text=&#8221;audrey-webinar&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;54%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|off|off&#8221; 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_builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;20px&#8221; header_3_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The speakers<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #0092ff;\">Laure<\/span><\/strong> (<em>CPO at Adictiz<\/em>) and <strong><span style=\"color: #0092ff;\">Audrey EDART <\/span><\/strong>(<em>Marketing Director at Adictiz<\/em>) will answer all your questions during this webinar.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/10\/Laurie-webinar-noel-calendrier.webp&#8221; 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global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #0092ff;\">Marketing guide | treat yourself to qualified leads for the festive season !<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">We&#8217;ve put together this guide to give you ideas to consider about the major trends at the end of the year, as well as ideas for scenarios and formats to activate for high-performances campaigns! Christmas is a magical time that brings the French together. It&#8217;s a time when people want to please their loved ones, but also themselves. With this in mind, users are more inclined to share information and interact with content designed to inspire them.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/staging.adictiz.com\/en\/christmas-marketing-strategy-guide\/&#8221; button_text=&#8221;Read the guide&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;4cdfd194-8ce6-465d-bd5f-3d3e547cbb2d&#8221; button_border_radius=&#8221;100px&#8221; custom_padding=&#8221;6px|50px|6px|50px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christmas, a key time for brandsUse gamification to enchant your audience for festive seasonChristmas, the perfect time to achieve your goalsChristmas is a key period for brands and retailers, and consumer engagement peaks during the festive season. 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[&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":18826,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-18877","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar | This year, enchant your audience for Christmas!<\/title>\n<meta name=\"description\" content=\"Christmas is a key period for brands and retailers, and consumer engagement peaks during the festive season\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.adictiz.com\/en\/webinar-this-year-enchant-your-audience-for-christmas\/\" \/>\n<meta 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