[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
Les <\/span>campagnes marketing engageantes<\/b> sont essentielles dans le paysage marketing actuel, car elles permettent de se d\u00e9marquer en attirant l\u2019attention du public.<\/span><\/p>\n En favorisant l\u2019interaction et la communication bidirectionnelle (marque-consommateur), les chances d\u2019<\/span>augmenter la m\u00e9morisation<\/span><\/a><\/span><\/span> d\u2019une campagne marketing ou publicitaire sont plus \u00e9lev\u00e9es. Ce type d\u2019exp\u00e9rience ludique favorise \u00e9galement une relation plus durable et solide entre les deux parties.\u00a0<\/span><\/p>\n De plus, les campagnes marketing interactives ont un <\/span>potentiel viral fort<\/b> (sur les r\u00e9seaux sociaux notamment). Les participants enthousiastes partagent plus facilement la campagne autour d\u2019eux, favorisant une propagation rapide du message de la marque.\u00a0<\/span><\/p>\n D\u00e9couvrons d\u00e8s maintenant <\/span>6 id\u00e9es de campagnes marketing engageantes<\/strong> qui permettent aux marques de mieux se connecter avec leurs cibles.<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Les campagnes de sondage<\/a><\/span><\/span> occupent une place centrale dans le domaine du marketing d\u2019engagement, au service de plusieurs objectifs :\u00a0<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n Les campagnes marketing de sondage offrent une approche participative permettant de mieux comprendre les besoins des consommateurs, de personnaliser les offres, et d\u2019\u00e9tablir une relation de confiance avec les audiences de la marque.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/03\/Playable-webpage-Battle-application-sondage.webp” alt=”survey engaging marketing campaigns” title_text=”Playable-webpage-Battle-application survey” align=”center” _builder_version=”4.21.0″ _module_preset=”default” width=”79%” global_colors_info=”{}”][\/et_pb_image][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Les <\/span>Quiz<\/a><\/span><\/span> sont des animations incontournables du marketing interactif et engageant. En effet, nous avons tous rencontr\u00e9 cette m\u00e9canique \u00e0 un moment donn\u00e9 dans notre vie d\u2019internaute et\/ou consommateur. Mais quels sont ses r\u00e9els avantages ?\u00a0<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/10\/Guide-marketing-HD.webp” alt=”Lead recruitment guide” title_text=”Marketing-guide-HD” url=”https:\/\/staging.adictiz.com\/recrutement-de-leads\/” src_tablet=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/10\/Guide-recrutement-de-leads.webp” src_phone=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/10\/Guide-recrutement-de-leads-mobile.webp” src_last_edited=”on|desktop” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” src__hover_enabled=”on|desktop” src__hover=””][\/et_pb_image][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n UGC campaigns (User Generated Content)<\/b> are one of the most engaging concepts in marketing. On the one hand, they enable the brand to develop solid relationships with its customers. On the other hand, they help to reinforce<\/strong> <\/span> credibility<\/b> and raise its profile by leveraging user-generated content.<\/span><\/p>\n In fact, the participants in the operation post varied, creative and unique content (videos, testimonials, photos) for a set period of time on the brand’s website and\/or social networks. This content is then made available to the brand. In this way, it enhances the brand’s online presence. This content is considered authentic and therefore reliable, because it is produced by consumers themselves, which reinforces trust. <\/span><\/p>\n However, this type of operation is not suitable for all audiences. The highly engaging nature of these campaigns requires audiences to be sufficiently responsive. <\/span><\/p>\n Here’s an example of a selfie competition with McDonald’s: <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src_webm=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/05\/user-generated-content.webm” module_id=”monsieur” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-4″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Les publicit\u00e9s jouables ou Playable Ads<\/a><\/span><\/span> sont devenues de plus en plus courantes dans le domaine du marketing programmatique. Le saviez-vous ? Le nombre de publicit\u00e9s, leur manque de pertinence et leur caract\u00e8re intrusif sont les trois principaux motifs entra\u00eenant l’utilisation d’un outil de blocage. (VPN Mentor, 2019)<\/a>. <\/span><\/span>Ce type de <\/span>format display<\/b> permet d\u2019atteindre plusieurs objectifs cl\u00e9s :\u00a0<\/span><\/span><\/p>\n <\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Here’s an example of a playable ad that can be used to quickly survey an audience while presenting a range of products in a display banner: <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/03\/Playable-ads-battle-presentation.webp” alt=”engaging marketing campaigns” title_text=”Playable-ads-battle-presentation” align=”center” _builder_version=”4.21.0″ _module_preset=”default” width=”70%” global_colors_info=”{}”][\/et_pb_image][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-5″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n\n
Get to know your customers better through surveys<\/strong><\/h2>\n
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<\/ul>\n
Discover your brand with a quiz<\/h2>\n
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Working on your image with UGC campaigns<\/h2>\n
Make your ads more visible with playable Ads<\/h2>\n
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Personalise the shopping experience with a shopping list<\/h2>\n