{"id":20591,"date":"2025-04-14T11:29:14","date_gmt":"2025-04-14T09:29:14","guid":{"rendered":"https:\/\/staging.adictiz.com\/blog\/why-create-an-online-interactive-quiz\/"},"modified":"2025-06-17T19:43:51","modified_gmt":"2025-06-17T17:43:51","slug":"why-create-an-online-interactive-quiz","status":"publish","type":"post","link":"https:\/\/staging.adictiz.com\/en\/blog\/why-create-an-online-interactive-quiz\/","title":{"rendered":"Why create an online interactive quiz?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Texte&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400\">The quiz, whether interactive or static, is a particularly popular marketing format <span style=\"font-weight: 400\">for brands, because of its <strong>powerful engagement skills<\/strong><\/span>. <span style=\"font-weight: 400\">Remember<\/span><b> the personality tests you used to fill in in magazines<\/b>, <span style=\"font-weight: 400\">or the cultural quizzes that enlivened your evenings as a student. The simple curiosity of discovering the number of correct answers you had found or your most prominent character trait encouraged you to answer all the questions in the quiz.  <\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Adapted to marketing, the interactive quiz has all the ingredients to<\/span><b> activate your audience and collect valuable data<\/b><span style=\"font-weight: 400\"> that you can then use to improve your offer or optimise your communication.<\/span> <\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">In this article, we present <b>the main advantages and types of online interactive quiz<\/b> that you can organise. Finally, we share our tips and best practices for creating a successful marketing game.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_margin=&#8221;||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>SUMMARY<\/strong><\/span><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\">What is an interactive quiz?<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\">Why offer interactive quizzes to your audience?<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-3\" style=\"color: #000000;text-decoration: underline\">The different types of interactive quiz and their marketing benefits<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-4\" style=\"color: #000000;text-decoration: underline\">Our tips for a successful interactive quiz<\/a><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;1358.8px&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What is an interactive quiz?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">An interactive quiz is a type of game in which, after answering several questions, the user obtains the expected answer. <span style=\"font-weight: 400\">A knowledge quiz will reveal the correct answers to the questions asked. As for the personality quiz, it will tell the participant which character trait or personality typology he or she most closely corresponds to. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\">The whole point of an interactive quiz is to<\/span><b> learn a little more about yourself or a subject you&#8217;re passionate about<\/b>.<span style=\"font-weight: 400\">. En tant que tel, le quiz est par nature un jeu interactif, puisque le r\u00e9sultat d\u00e9pendra des r\u00e9ponses donn\u00e9es par l\u2019utilisateur.   <\/span><\/p>\n<p><span style=\"font-weight: 400\">Very popular in its educational format, the interactive quiz can also be a powerful marketing tool. <span style=\"font-weight: 400\">For example, it can enable brands to <strong>test their audience&#8217;s knowledge of their offer<\/strong>, their world or their niche. It&#8217;s also a good way of <strong>finding out more about their buying habits<\/strong>, what consumers think of a company, and their specific needs.  <\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;26.4px&#8221; custom_padding=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;sommaire-2&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why offer an interactive quiz to your audience?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">As well as<\/span> <b>collecting<\/b> <a href=\"https:\/\/staging.adictiz.com\/en\/blog\/what-is-first-party-data\/\" style=\"color: #000000\"><span style=\"color: #000000\"><span style=\"text-decoration: underline\"><b>first-party data<\/b><\/span><\/span><\/a><span style=\"font-weight: 400\"> (i.e. data shared directly by the people concerned) on your audience&#8217;s opinion or knowledge, an interactive online quiz generates a number of tangible benefits for the companies offering them.<\/span> <\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><strong>Engagement and virality<\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">The first obvious benefit of interactive quizzes is to<\/span><b> boost the virality of content and audience engagement<\/b>. <span style=\"font-weight: 400\">Take<\/span> <span style=\"font-weight: 400\"><a href=\"https:\/\/www.businessinsider.com\/how-quizzes-affected-buzzfeeds-facebook-traffic-in-2014-2014-6\" style=\"color: #000000\"><span style=\"color: #000000\">BuzzFeed<\/span><\/a><\/span>, for example<span style=\"font-weight: 400\">which has become famous largely thanks to its interactive online quizzes. These quizzes can be shared thousands or even millions of times on social networks, increasing the brand&#8217;s visibility and brand awareness. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The interactive quiz mechanism is<\/span><b> one of the most engaging<\/b>,<span style=\"font-weight: 400\"> particularly when it comes to holding your audience&#8217;s attention. Because they want to know the answer to the questions asked, or the result of their online personality test, participants will be much more inclined to follow each stage of your interactive quiz, right up to the final revelation. And because they&#8217;re curious about the results of their friends and family, they&#8217;ll also be tempted to share your quiz with their friends and family.   <\/span><\/p>\n<p><span style=\"font-weight: 400\">Creating an interactive quiz is also a very effective way of<\/span> <b>generating traffic to your site<\/b>. <span style=\"font-weight: 400\">By adding a \u2018hint\u2019 button under a question, it is possible to direct the participant to a page (such as a product sheet, for example) to help them find the answer they are looking for. This way, users who want to win will be more inclined to visit the website, increasing its traffic organically.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Consumer education and differentiation<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Another advantage of the interactive quiz is its<\/span><b> ability to educate your audience<\/b><span style=\"font-weight: 400\">, and therefore generate more qualified leads. <\/span><a href=\"https:\/\/www.demandmetric.com\/content\/content-experience-impact-and-buyer%E2%80%99s-journey-report\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">A survey conducted by Demand Metric<\/span><\/span><\/a><span style=\"font-weight: 400\"> in partnership with Ion Interactive revealed that marketers consider interactive content to be seven times more effective at educating their audience. According to the same survey, this difference in lead qualification generates three times more conversions than in a sales funnel in which the content is exclusively static. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Finally, organising an interactive quiz can<\/span><b> enhance your brand image and help differentiate from your competitors.<\/b> <span style=\"font-weight: 400\">For 88% of the professionals surveyed, interactive content is effective or very effective in this respect, compared with 55% of marketers who only work with static content. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/10\/Guide-marketing-HD.webp&#8221; alt=&#8221;Lead recruitment guide&#8221; title_text=&#8221;Marketing-guide-HD&#8221; url=&#8221;https:\/\/staging.adictiz.com\/en\/generate-qualified-leads-through-gamification\/&#8221; src_tablet=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/10\/Guide-recrutement-de-leads.webp&#8221; src_phone=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/10\/Guide-recrutement-de-leads-mobile.webp&#8221; src_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;off|desktop&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;18.4px&#8221; custom_margin=&#8221;-33px||||false|false&#8221; custom_padding=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;sommaire-3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>The different types of interactive quiz and their marketing benefits <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">One of the advantages of creating an interactive quiz (other than collecting first-party and zero-party data) is <\/span><b>the possibility of choosing from a wide range of formats<\/b><span style=\"font-weight: 400\"> and game mechanics. Depending on your audience and your objectives, you can turn to :  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Personality quizzes for collecting and activating first-party data<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Already well known to users, the<\/span><a href=\"https:\/\/staging.adictiz.com\/en\/project\/personality-test\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"font-weight: 400\"><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\"> personality test<\/span><\/span><\/span><\/a><span style=\"font-weight: 400\"> is engaging because we are naturally<\/span><b> attracted by the prospect of finding out more about ourselves or those close to us<\/b>.<span style=\"font-weight: 400\"> This format, applied to marketing games, can be used, for example, to discover the product preferences of your audience and optimise your retargeting.<\/span> <\/p>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>The prediction game to engage a fan base<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">In the run-up to a major sporting event,<\/span><a href=\"https:\/\/staging.adictiz.com\/en\/project\/sports-predictions\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"font-weight: 400\"><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\"> an interactive prediction quiz<\/span><\/span><\/span><\/a><span style=\"font-weight: 400\"> is a highly effective way of<\/span><b> boosting community involvement<\/b><span style=\"font-weight: 400\">. The excitement generated when the results are revealed and the chance to win prizes encourages the commitment of prospects and brand customers alike.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">The same applies<\/span><b> to other interactive quizzes such as the<\/b><a href=\"https:\/\/staging.adictiz.com\/project\/jeu-du-blindtest\/\" style=\"color: #000000;text-decoration: underline\"><b><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\"> Blind test<\/span><\/span><\/b><\/a><span style=\"font-weight: 400\"> (or music quiz), but this time in the world of music.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">In this way, semantic targeting offers a more subtle and precise approach to reaching users interested in a specific subject, while preserving the confidentiality of their data.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Surveys to gather additional information about your audience<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">It is also possible to<\/span><a href=\"https:\/\/staging.adictiz.com\/en\/project\/survey\/\" style=\"color: #000000;text-decoration: underline\"><b><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\"> create an interactive survey-type quiz<\/span><\/span><\/b><\/a><span style=\"font-weight: 400\"> to collect qualitative data on its customers and better understand their needs and preferences. Rather than a simple MCQ or personality test, the questions in this online quiz will relate to the buying habits, preferences or aspirations of a segment of consumers.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">The company can then<\/span><b> use the first-party data collected to optimise its advertising campaigns<\/b>, <span style=\"font-weight: 400\">improve or adapt its product\/service offering, or strengthen the commitment of its community. And more,  <\/span><a href=\"https:\/\/staging.adictiz.com\/en\/blog\/gamification-the-driving-force-behind-successful-marketing-campaigns\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"font-weight: 400\"><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\">this gamification mechanism<\/span><\/span><\/span><\/a><span style=\"font-weight: 400\"> allows you to improve the qualification of your prospects and the satisfaction of your customers without having to use a traditional form.<\/span> <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_4_font_size=&#8221;20px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Our tips for a successful interactive quiz <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">Ready to create an interactive online quiz? <\/span><b>Here are the steps to follow<\/b><span style=\"font-weight: 400\"> to ensure its success:<\/span> <\/p>\n<ol>\n<li><span style=\"font-weight: 400\"><\/span> <b>Identify the objective of your interactive quiz<\/b><span style=\"font-weight: 400\"> (to provide online entertainment for your audience or<\/span><a href=\"https:\/\/staging.adictiz.com\/en\/blog\/why-collect-data\/\" style=\"color: #000000\"><span style=\"text-decoration: underline\"><span style=\"font-weight: 400\"><span style=\"color: #000000\"> to collect data<\/span><\/span><\/span><\/a><span style=\"font-weight: 400\">)<\/span><\/li>\n<li><span style=\"font-weight: 400\"> <\/span><b>Choose the subject of your quiz<\/b><span style=\"font-weight: 400\"> (a particular product, the history of your brand, a personality test);<\/span><\/li>\n<li> <b>Draft intriguing and hard-hitting interactive quiz questions <\/b><span style=\"font-weight: 400\">to keep participants engaged and arouse their curiosity;<\/span><\/li>\n<li><span style=\"font-weight: 400\"> <\/span><b>Apply a points system<\/b><span style=\"font-weight: 400\"> to each question in the interactive online quiz;<\/span><\/li>\n<li><span style=\"font-weight: 400\"> <\/span><b>Define the possible results<\/b><span style=\"font-weight: 400\"> once the quiz has been completed and any rewards based on these results.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\"><i>Do you need help creating an interactive online quiz around your brand universe?<\/i><\/span> <a href=\"https:\/\/staging.adictiz.com\/en\/all-the-mechanics\/\" style=\"color: #000000\"><span style=\"font-weight: 400\"><i><span style=\"color: #000000\"><span style=\"text-decoration: underline\">Discover all our quiz mechanics<\/span><\/span><\/i><\/span><\/a><span style=\"font-weight: 400\"><i> as well as our different design options and choose the ones best suited to your marketing campaign.<\/i><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The quiz, whether interactive or static, is a particularly popular marketing format for brands, because of its powerful engagement skills. Remember the personality tests you used to fill in in magazines, or the cultural quizzes that enlivened your evenings as a student. The simple curiosity of discovering the number of correct answers you had found [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[208,220],"tags":[78,101],"dipi_cpt_category":[],"class_list":["post-20591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audience-engagement","category-engagement-en","tag-gamification","tag-quiz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why and how to create an online interactive quiz?<\/title>\n<meta name=\"description\" content=\"By offering an interactive quiz, you can distribute content, collect data, promote a product... and much more!\" \/>\n<meta name=\"robots\" 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