[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Texte” _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
The 2024 Games in Paris promise to be a major global event, attracting millions of fans. As a result, many brands are looking to position themselves around this sports marketing<\/strong> event to engage their audiences with content around the games. <\/span><\/p>\n Contrary to what you might think, sports brands and sports clubs are not only ones who can communicate around sporting competitions. Whatever sector your brand operates in, it’s perfectly possible to <\/span> launch a campaign or organise makreting games to the event. <\/b><\/p>\n Adictiz shares tips and ideas for sports marketing competitions<\/b> so that you too can join in the momentum of the 2024 Games. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” min_height=”915.2px” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Major sporting events are always<\/span> high points for brands<\/b>. Les fans ont les yeux riv\u00e9s sur les rencontres, partagent leur ferveurs avec les autres passionn\u00e9s et se tournent vers les marques qui supportent leurs athl\u00e8tes pr\u00e9f\u00e9r\u00e9s. <\/span><\/p>\n The Games, along with the football World Cup, are certainly among <\/span>the most unifying sporting events<\/b>. Just read<\/span> the study carried out by Kanta and ACPM <\/span><\/span><\/a>for #DemainLaPresse 2 years ahead of the Paris 2024 Games.<\/span> <\/p>\n The results of this survey of more than 2,000 French people show that 68% of them believe that <\/span>the use of games in brand communications is positive<\/b> for their image. It attracts public attention, particularly when celebrities or sportspeople are featured in marketing campaigns. <\/span><\/p>\n The list of advertisers positioning themselves on the games is logically made up of the various official partners of the event (such as EDF, Caisse d’Epargne, Coca Cola and Visa). But they are not the only ones positioning themselves on the event and <\/span>all players can take advantage of fan engagement<\/b> to expand their audience and increase their visibility. <\/span> <\/p>\n The strategy of communicating around the games, in particular by organising a sports event or game, is all the more effective given that 2 out of 3 French people say they are preparing to follow the Paris games<\/b>. And they will be doing so overwhelmingly via digital channel. 58% of those questioned said they preferred live or replay television broadcasts (compared with just 9% who watched the games in person). <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/Sport-gamification.webp” alt=”Sport and gamification adictiz” title_text=”Sport-gamification-mobile-user-generated-content” url=”https:\/\/staging.adictiz.com\/guide-sport-gamification\/” src_tablet=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/Sport-gamification.webp” src_phone=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/Sport-gamification-mobile.webp” src_last_edited=”on|phone” _builder_version=”4.23.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” src__hover_enabled=”on|desktop” src__hover=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/Sport-gamification.webp”][\/et_pb_image][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”35px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_id=”sommaire-1″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Because of the various formats and contexts in which you can set up a marketing game,<\/span> gamification offers many advantages to your brand<\/b>. But the main benefits you can reap are: <\/span><\/p>\n Above all, the games are an opportunity for bands to<\/span> assert their values, in keeping with the philosophy of this age-old event. <\/b> Parity, equal opportunities, courage, determination. The world of sport is an ideal place to communicate the idea of surpassing oneself, to encourage people to take up sport, particularly for their physical and mental health, and to promote a message of benevolence and acceptance of differences. <\/span><\/p>\n Brands that commnunicate around a sporting event<\/span> therefore take great care with their storytelling.<\/b> The FDL Group Encourages women’s sport and intends to support at least 400,000 women in this area by promoting female ambassadors. As an offical partener of the Games, Cisco has launched <\/span>a program to encourage 8-16 years olds to take up sport.<\/span><\/span><\/a> The fist event enabled hundreds of young people to meet athletes from a Cisco team, take part in training sessions and take part in challenges.<\/span><\/p>\n Over and above the valued associated with sport, many companies are campaigning for a more environmentally-friendly organisatio<\/b>n<\/strong> and committing their audience to green initiatives. Renault is providing athletes with electric vehicles to transport them from the athletes’ village to the sports facilities. Maif, for its part, organised a General Assembly focusing on sport and the planet and set up a number of projects on the theme of water. Its partnership with swimming coach Philippe Lucas aims to raise fans’ awareness of water conservation through dedicated actions. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/05\/header-newsletter.webp” _builder_version=”4.25.1″ _module_preset=”default” alt=”sports marketing” title_text=”header-newsletter” url=”https:\/\/staging.adictiz.com\/webinar-gamification-sport\/” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.21.0″ _module_preset=”default” module_alignment=”center” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.21.0″ _module_preset=”default” min_height=”8.4px” custom_padding=”||17px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_id=”sommaire-2″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Vous l\u2019aurez compris, les deux ingr\u00e9dients forts d\u2019un<\/span>e campagne marketing pour engager les fans durant un \u00e9v\u00e8nement sportif <\/b>consistent \u00e0 :\u00a0<\/span><\/p>\n Mais au-del\u00e0 des messages publicitaires et initiatives organis\u00e9es autour des jeux 2024, le meilleur moyen d\u2019engager son public \u00e0 cette occasion reste <\/span>d\u2019utiliser la m\u00e9canique sportive. <\/b>Le marketing gamifi\u00e9<\/span><\/a><\/span><\/span> permet d\u00e9j\u00e0 de reprendre les m\u00e9canismes du jeu (comme les jeux vid\u00e9os, les jeux \u00e0 gratter ou les jeux de soci\u00e9t\u00e9) pour apporter une dynamique plus ludique et interactive \u00e0 ses campagnes.\u00a0<\/span><\/p>\n Avec les jeux de Paris 2024<\/span>, la gamification va donc un cran plus loin<\/b> en associant les m\u00e9canismes du jeu \u00e0 ceux du sport. Votre marque va donc pouvoir <\/span>organiser des jeux concours<\/span><\/a><\/span><\/span>, cr\u00e9er des <\/span>Playable ads<\/a><\/span><\/span><\/strong> ou lancer des challenges \u00e0 son audience autour des jeux de mani\u00e8re g\u00e9n\u00e9rale, ou d\u2019un sport en particulier.\u00a0<\/span><\/p>\n Voici quelques exemples et id\u00e9es de jeux concours sport<\/a><\/span><\/span> <\/strong>dont vous pouvez vous inspirer. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”][\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n On 3th July, La Fran\u00e7aise des Jeux launched a scratchcard game<\/span><\/a> offering participants the chance to win tickets for the athletics events at the Paris 2024 Olympic Games. The short-lived game, entitled “Mon ticket for Paris 2024” (My ticket for Paris 204)<\/b>, will give players the chance to win two “highly-placed” tickets for the athletics events, as well as transport to Paris, accommodation and catering. Ten million tickets will be drawn and the brand has announced around a hundred winners. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”][\/et_pb_text][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/08\/evement-sportif-article.webp” alt=”Example of a sporting event game” title_text=”game sporting events” _builder_version=”4.21.0″ _module_preset=”default” width=”92%” max_width=”85%” module_alignment=”center” min_height=”467.1px” global_colors_info=”{}”][\/et_pb_image][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”35px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n L\u2019instant gagnant<\/a><\/span><\/span><\/strong> est<\/span> un jeu concours pour No\u00ebl ultra facile \u00e0 mettre en place. Il <\/span><\/b>est aussi tr\u00e8s engageant puisque les participants savent instantan\u00e9ment s\u2019ils ont remport\u00e9 un cadeau.<\/span><\/p>\n Pour cette nouvelle \u00e9dition des JO, l\u2019organisateur a lanc\u00e9 <\/span>un concours vid\u00e9o anim\u00e9 par la star du tennis fran\u00e7ais Jo-Wilfried Tsonga.<\/b> Ce dernier d\u00e9fie ses fans en les invitant \u00e0 r\u00e9aliser une vid\u00e9o de 30 secondes o\u00f9 ils r\u00e9alisent leurs meilleurs jongles. Le gagnant peut remporter un entra\u00eenement privil\u00e9gi\u00e9 avec Tsonga.<\/span><\/p>\n Ce jeu concours sportif a permis au comit\u00e9 d\u2019organisation de <\/span>gagner en visibilit\u00e9 aupr\u00e8s d\u2019un public plus jeune.<\/b> Mais aussi d\u2019augmenter l’engagement de sa communaut\u00e9 <\/span>gr\u00e2ce \u00e0 l\u2019UGC (User Generated Content).<\/span><\/span><\/span><\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Les JO ont \u00e9galement lanc\u00e9 plusieurs mini-jeux sur l\u2019espace Club Paris 2024. L\u2019objectif est cette fois-ci de<\/span> promouvoir la plateforme et de faire grandir la communaut\u00e9 des JO 2024. <\/b>Votre marque peut s\u2019en inspirer pour cr\u00e9er elle aussi des playable ads sur le th\u00e8me de disciplines sportives comme le saut de haies, la course, etc.\u00a0<\/span><\/span><\/p>\n Rendez vos mini-jeux encore plus engageants en ajoutant des difficult\u00e9s, etc. A chaque partie jou\u00e9e,<\/span> le participant peut cumuler des points <\/b>qui d\u00e9bloquent des avantages (comme des r\u00e9ductions ou des goodies gratuits pour les JO par exemple).\u00a0<\/span><\/span><\/p>\n Vous cherchez <\/span>une bonne id\u00e9e de jeux concours sport ? <\/b>Vous pouvez aussi organiser :\u00a0<\/span><\/span><\/p>\n\n
Why your brand can’t afford to miss out on sporting events<\/strong><\/h2>\n
Affirming your valued and commitment to sport<\/strong><\/h2>\n
Engaging your audience with game marketing for a sporting event<\/strong><\/h2>\n
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A scratch card game to win tickets for athletics events<\/strong><\/h3>\n
A sports video competition to challenge game fans<\/strong><\/h3>\n
Create a playable ad on the theme of a sporting event<\/strong><\/h3>\n