{"id":31185,"date":"2025-06-10T14:06:05","date_gmt":"2025-06-10T12:06:05","guid":{"rendered":"https:\/\/staging.adictiz.com\/?p=31185"},"modified":"2025-06-16T14:34:16","modified_gmt":"2025-06-16T12:34:16","slug":"energy-sector-marketing","status":"publish","type":"post","link":"https:\/\/staging.adictiz.com\/en\/blog\/energy-sector-marketing\/","title":{"rendered":"Energy sector marketing: 3 original ideas for every challenge"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">With our economy making a decisive shift towards greener energies, <strong>the energy sector is undergoing a major transformation<\/strong>. As well as innovations in resources and energy use, players in the vertical are having to change the way they communicate.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a context of transition to renewable energies, it is crucial to <strong>update your marketing strategy<\/strong>. This should make it possible to establish transparency in the innovations proposed by the sector, and to raise consumer awareness so that their practices evolve.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we&#8217;ll be looking at <strong>the key issues in energy sector marketing<\/strong>. We&#8217;ll also look at how <a href=\"https:\/\/staging.adictiz.com\/en\/blog\/gamification-definition-guide-and-marketing-solutions\/\">marketing gamification<\/a> can help energy companies meet the challenges they face by facilitating interaction with their customers.<br \/><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_margin=&#8221;||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #0092ff;\"><strong>SUMMARY<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"text-decoration: underline; color: #000000;\"><a href=\"#sommaire-1\" style=\"color: #000000; text-decoration: underline;\">The challenges of energy sector marketing<br \/><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline; color: #000000;\"><a href=\"#sommaire-2\" style=\"color: #000000; text-decoration: underline;\">Gamification for energy sector marketing<br \/><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline; color: #000000;\"><a href=\"#sommaire-3\" style=\"color: #000000; text-decoration: underline;\">3 examples of gamification in energy sector marketing <br \/><\/a><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>The challenges of energy sector marketing<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">The energy sector has never been affected by social, economic, organisational and environmental issues. Whether as a result of rising prices following the conflicts in Ukraine or changes in French consumption patterns (with the rise in teleworking seeing their energy costs increase). The companies that supply or distribute energy are under the spotlight.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this context, the energy industry must strive to adapt their communication to the expectations of their audience and provide them with clear answers and solutions.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are <strong>the main marketing challenges<\/strong> they face.<br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Raise your profile and improve your brand image<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Whether we&#8217;re talking about long-established players in the energy sector or newcomers launching into renewable energies, the challenge facing companies is to raise their profile. They need to communicate on sustainable solutions\u00a0 and how these can <strong>help mitigate environmental problems<\/strong>.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are speaking out to <strong>re-establish the bond of trust with consumers<\/strong>. A bond that may have been broken by the complexity and high costs of the sector. Companies need to be transparent and show that they are listening to their customers.<br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Education and awareness-raising: the educational challenge of the energy transition<br \/> <\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">The transition to green energies is a challenge for our generation. It is up to companies to <strong>raise public awareness of these issues<\/strong> and explain how they are helping to mitigate global warming.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>The challenge of educating consumers<\/strong> can take many forms, including the provision of clear and precise information on the challenges of the energy transition and the impact of our consumption. It can involve presenting the advantages of the new green energies.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we must <strong>be careful not to make people feel guilty or anxious<\/strong>, as this could alienate a part of our audience. <a href=\"https:\/\/www.jean-jaures.org\/publication\/eco-anxiete-analyse-dune-angoisse-contemporaine\/\">Eco-anxiety<\/a> is an central mental health issue, among the younger generations. So it&#8217;s up to companies in the sector to provide information, not alarmism, but optimism, through realistic solutions and objectives (such as reducing greenhouse gas emissions).<br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Collecting data for better decision-making<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">One of the keys to success in the energy sector marketing is the <strong>collection and exploitation of customer data<\/strong>. For companies, this is a step towards understanding and addressing their customers&#8217; needs. They identify energy consumption habits, the problems faced by users, or the information\/offers that are likely to encourage them to take an interest in their service.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strength of this industry is that <a href=\"https:\/\/staging.adictiz.com\/en\/blog\/how-to-effectively-collect-first-party-data\/\">data collection<\/a> is simplified by the needs of consumers. Indeed, players (such as solar panel installers or energy supplier comparators) <strong>start their customer journey with an energy diagnostic<\/strong>.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This process makes it possible <strong>to collect precise information<\/strong>, voluntarily shared by prospects. Prospects are inclined to share this personal data, as it will enable the company to offer them a tailor-made solution, and benefit from a qualitative service.<br \/><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Gamification for energy sector marketing<br \/><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Gamification, or the incorporation of interactive and playful elements into marketing campaigns and materials, is an <strong>strategy for meeting the challenges facing the industry<\/strong>. This strategy makes it possible to :<br \/><\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Boost the brand awareness of new players<\/strong> (or incumbents who want to raise the profile of their renewable energy offering). Marketing games such as <a href=\"https:\/\/staging.adictiz.com\/en\/project\/draw-game\/\">contests<\/a>, on social networks, are effective in gaining virality and reaching a wider audience;<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Strengthen trust between the company and its customers<\/strong>. By multiplying interactions with its audience, gamification enables the brand to engage and create an emotional bond.<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Consumer education through<\/strong> <a href=\"https:\/\/staging.adictiz.com\/blog\/ludopedagogie-jeu-et-apprentissage\/\">edutainment<\/a>. Gamification is widely used in the educational sector to facilitate the transmission and memorization of information. In the energy sector, mechanisms such as <a href=\"https:\/\/staging.adictiz.com\/en\/project\/quiz\/\">interactive quizzes<\/a> can be used to provide information in an engaging way.<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Collect data to address customer needs<\/strong>. As we have seen, companies in the energy sector can <a href=\"https:\/\/staging.adictiz.com\/blog\/connaissance-client-comment-repondre-aux-enjeux-avec-la-gamification\/\">refine their customer knowledge<\/a> via quotation forms or offer comparison systems. But games such as <a href=\"https:\/\/staging.adictiz.com\/en\/project\/survey\/\">Survey<\/a>, <a href=\"https:\/\/staging.adictiz.com\/en\/project\/swiper\/\">Swiper<\/a> or <a href=\"https:\/\/staging.adictiz.com\/en\/project\/price-is-right\/\">Price is Right<\/a> can simplify information gathering and enrichment of the database.<br \/><\/span><\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>3 examples of gamification in energy sector marketing <br \/><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Gamification is being used by many energy companies to <strong>better communicate with and engage their customer communities<\/strong>. Here are 3 examples of interactive campaigns to inspire you.<br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>1. GRDF&#8217;s interactive campaign<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">GRDF opted for the interactive <a href=\"https:\/\/staging.adictiz.com\/en\/project\/tiny-wings\/\">Tiny Wings<\/a> mechanic to <strong>promote green gas in a fun, offbeat way<\/strong>. This score-based game, combined with attractive prizes (such as 500-euro gift vouchers), helped to engage users, encouraging them to spend time with the brand and memorize new key information. Result: this addictive mechanic recorded almost 18 games\/player and 14min of average time spent on the game.<br \/>  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/05\/GRDF-tiny-wings-marketing-de-l_energie.webp&#8221; alt=&#8221;GRDF &#8211; tiny wings energy sector marketing&#8221; title_text=&#8221;GRDF-tiny-wings-energy-sector-marketing&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;74%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/05\/GRDF-tiny-wings-marketing-de-l_energie-mobile.webp&#8221; alt=&#8221;GRDF &#8211; energy sector marketing mobile&#8221; title_text=&#8221;GRDF-tiny-wings-energy-sector-marketing&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;74%&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>2. Sowee&#8217;s marketing game to generate leads<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Sowee has devised <strong>a scripted campaign around the world of moving<\/strong>. The company chose to offer several interactive mechanics, enabling it to educate customers about its moving offers. CTAs at the end of the campaign facilitated <a href=\"https:\/\/staging.adictiz.com\/en\/blog\/how-to-attract-new-consumers-with-a-marketing-game\/\">the identification of relevant qualified<\/a> leads for retargeting according to needs.<br \/>  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/05\/Sowee-marketing-de-l_energie.webp&#8221; alt=&#8221;Sowee &#8211; energy sector marketing&#8221; title_text=&#8221;Sowee-energy-sector-marketing&#8221; align=&#8221;center&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;74%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/05\/sowee-marketing-de-l_energie-mobile.webp&#8221; alt=&#8221;Sowee &#8211; energy sector marketing &#8211; mobile&#8221; title_text=&#8221;sowee-energy-sector-marketing-mobile<br \/>&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;74%&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>3. Gamification to promote Total&#8217;s offering<br \/> <\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Total uses games as a lever to get to know its reactive customers and prospects better. Sent to a targeted part of its CRM base, the Quiz not only <strong>promoted one of the company&#8217;s offers in an educational way<\/strong>, but also identified intentionalists likely to become customers (via <a href=\"https:\/\/staging.adictiz.com\/en\/blog\/how-to-collect-opt-in-and-what-to-do-when-it-expires\/\">opt-in collection<\/a>). By asking them about their intentions, Total was able to recruit qualified leads to retarget, <a href=\"https:\/\/staging.adictiz.com\/blog\/10-idees-pour-convertir-des-prospects-en-clients\/\">maximizing the conversion rate of its campaign<\/a>.<br \/>   <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/01\/Total-sondage.webp&#8221; alt=&#8221;Total &#8211; survey &#8211; energy sector marketing&#8221; title_text=&#8221;Total-survey&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;74%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/05\/Total-proxiwin-mobile-1.webp&#8221; alt=&#8221;Total &#8211; Proxi Win mobile&#8221; title_text=&#8221;Total-proxiwin-mobile&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;74%&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;conclusion&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_4_font_size=&#8221;20px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Conclusion<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><em><span style=\"font-weight: 400;\">Gamification is the best lever at your disposal to boost your marketing strategy in the energy sector. Discover <a href=\"https:\/\/staging.adictiz.com\/en\/all-the-mechanics\/\">our catalog of interactive mechanics<\/a> and create more effective campaigns to generate leads, engage and educate your customers!<br \/> <\/span><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;60px||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|0px|||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;57px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>In <strong>30 minutes<\/strong>, we show you how to launch your own high-performance interactive marketing campaign<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/staging.adictiz.com\/en\/request-a-demo\/&#8221; button_text=&#8221;Request a demo&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#0092ff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;6px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Montserrat|700|||||||&#8221; button_icon=&#8221;&#xf105;||fa||900&#8243; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;8px|40px|8px|50px|false|false&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#0092ff&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With our economy making a decisive shift towards greener energies, the energy sector is undergoing a major transformation. As well as innovations in resources and energy use, players in the vertical are having to change the way they communicate. In a context of transition to renewable energies, it is crucial to update your marketing strategy. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":30080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[214,212],"tags":[],"dipi_cpt_category":[],"class_list":["post-31185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","category-captivate-the-audience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 ideas to boost energy sector marketing<\/title>\n<meta name=\"description\" content=\"Discover the new levers in the energy sector marketing and how gamification can be used to engage customers and raise their awareness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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