[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
You’re probably familiar with Candy Crush Saga. Launched in 2012, it is the world’s most popular digital game<\/strong>, attracting more than 240 million monthly active <\/a> players and accumulating more than 3 billion downloads. Candy Crush is based on a simple Match 3 principle: line up identical items<\/strong> (in this case 3), swapping their positions to make them disappear and score points. Easy to learn and addictive, this mechanic is an asset for brands looking to energise their campaigns and captivate their audiences. In this article, we explain how to create an online Match 3 game<\/strong> and customise it so that it fits into your world. We share examples of how to use this format as a recruitment and loyalty tool. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Le jeu de Match 3<\/a> est un format ludique, intuitif et captivant<\/strong> que les marques peuvent int\u00e9grer \u00e0 leur strat\u00e9gie marketing. Cette m\u00e9canique est utilis\u00e9e pour engager, convertir et fid\u00e9liser son audience<\/a>. Voici les raisons de l’adopter pour optimiser sa communication et faire \u00e9voluer les utilisateurs au sein du funnel de vente.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The Match 3 game is ideal for attracting an audience because it is well-known and appreciated. Simple and addictive, it captures attention and increases brand visibility. It’s easy to customise the design to reflect the brand’s visual identity and immerse customers and prospects. By adding functionalities (a ranking and the ability to share your score), Match 3 can go viral and amplify the reach of a campaign (on social networks). Example<\/strong>: As part of the Men’s World Handball Championship, Lidl proposed a campaign aimed at increasing brand awareness through this partnership. The game was positioned as a strategic lever for capturing data and recruiting qualified leads in affinity with the brand. [\/et_pb_text][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/05\/Lidl-jeu-de-match-3.webp” alt=”Lidl – match 3 game” title_text=”Lidl-match-3-game” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/05\/Lidl-jeu-de-match-3-mobile.webp” alt=”Lidl – match 3 mobile” title_text=”Lidl-match-3-game-mobile” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Le jeu de Match 3 plonge les utilisateurs dans un univers fun et interactif. Les marques suscitent des \u00e9motions positives li\u00e9es au divertissement, mais aussi \u00e0 la possibilit\u00e9 de progresser dans le jeu et de remporter des r\u00e9compenses.\u00a0<\/span><\/p>\n De par son caract\u00e8re addictif, le Match 3 permet de prolonger l’interaction entre la marque<\/a> et son audience et de multiplier les points de contact (via le suivi des scores ou l’ajout de nouveaux niveaux).\u00a0<\/span><\/p>\n Exemple<\/strong> : La campagne de jeu F\u00eates de M\u00e8res de SFR Cara\u00efbes avait pour objectif d’accro\u00eetre la notori\u00e9t\u00e9 de la marque tout en engageant son audience. Port\u00e9e par la m\u00e9diatisation Adictiz Ads, elle a rencontr\u00e9 un succ\u00e8s avec un engagement remarquable : chaque participant a pass\u00e9 en moyenne 11min sur le jeu.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/02\/SFR-jeux-concours-fete-des-meres.webp” alt=”SFR – Mother's Day competition” title_text=”SFR-mother's-day-competition<br>” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/02\/SFR-jeux-fete-des-meres.webp” alt=”SFR – mother's day game” title_text=”SFR-mothers-day-game” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Les marques peuvent utiliser le Match 3 pour enrichir leur base donn\u00e9es et collecter de nouveaux leads<\/a>. Pour acc\u00e8der au jeu ou aux r\u00e9compenses, les participants doivent remplir un formulaire d’inscription. Les informations collect\u00e9es pourront \u00eatre utilis\u00e9es pour segmenter les leads (selon leur profil et leurs comportements ou interactions avec le jeu).\u00a0<\/span><\/p>\n Ce format peut \u00eatre un outil de conversion, via les r\u00e9compenses distribu\u00e9es. Ces derni\u00e8res sont des incitations \u00e0 l’achat (comme des promos ou coupons de r\u00e9duction \u00e0 utiliser sur la prochaine commande). <\/span><\/p>\n Exemple<\/strong> : La campagne Floa Sweets \u00e9tait une op\u00e9ration d\u00e9di\u00e9e \u00e0 la visibilit\u00e9 et la notori\u00e9t\u00e9 autour de l’app mobile Floa Bank, afin de favoriser son utilisation. La m\u00e9canique Match 3 a permis \u00e0 Floa de recruter de nouveaux utilisateurs et de les fid\u00e9liser tout en boostant les t\u00e9l\u00e9chargements d’app.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/11\/Floabank-Match3.webp” alt=”Floa bank – playable outrun” title_text=”Floabank-Match3″ align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/05\/Floa-jeu-de-match-3.webp” alt=”Floa – match 3 game” title_text=”Floa-match-3-game” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Pour finir, le jeu de Match 3 permettant aux marques d’enrichir leur base client, en collectant des donn\u00e9es<\/a> :\u00a0<\/span><\/span><\/p>\n Les donn\u00e9es obtenues permettront de cr\u00e9er des campagnes marketing (de retargeting) ultra cibl\u00e9es. Par exemple, un utilisateur ayant d\u00e9bloqu\u00e9 tous les niveaux pourrait recevoir une offre ou un message personnalis\u00e9.\u00a0<\/span><\/p>\n Exemple : La campagne Ecoline d’Electrolux a \u00e9t\u00e9 lanc\u00e9e dans le but d’engager les consommateurs sur la r\u00e9duction de leur consommation d’\u00e9nergie. En parall\u00e8le, la marque avait pour objectif de recruter de nouveaux leads opt-ins. La campagne de m\u00e9diatisation a d\u00e9pass\u00e9 les objectifs avec plus de 70% des inscrits apport\u00e9s par la source Adictiz Ads.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/05\/Electrolux-ecoline-jeu-de-match-3.webp” alt=”Electrolux – ecoline – match 3 game” title_text=”Electrolux-ecoline-match-3-game” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/05\/Electrolux-ecoline.webp” alt=”Electrolux – ecoline” title_text=”Electrolux-ecoline” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Before launching a gamified marketing campaign<\/strong>, here are a few practices to follow to ensure it is as effective as possible. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Advertisers can use platforms specialising in playable marketing to create their match 3 game. These tools offer an intuitive interface and functionality tailored<\/strong> to their needs. They can be used to personalise their marketing game, optimise its distribution or track campaign performance. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Avec Adictiz Box<\/a>, il est possible de personnaliser enti\u00e8rement son jeu<\/strong> pour qu’il refl\u00e8te l’identit\u00e9 de sa marque. Elle pourra adapter les \u00e9l\u00e9ments graphiques (fonds, couleurs, ic\u00f4nes) aux valeurs et \u00e0 l’univers visuel. Il est possible de configurer la difficult\u00e9 du jeu et d’introduire des niveaux pour prolonger l’engagement.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Les dotations<\/a> sont essentielles pour motiver les participants. Les outils de gamification permettent de g\u00e9rer facilement les r\u00e9compenses<\/strong>. Qu’il s’agisse de bons de r\u00e9duction, d\u2019\u00e9chantillons gratuits ou de cadeaux physiques. Les annonceurs peuvent configurer des m\u00e9caniques de gains al\u00e9atoires ou conditionnelles (\u00e0 partir d\u2019un score minimum), et automatiser l\u2019attribution des lots pour simplifier la gestion. <\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n For companies lacking the time or resources to manage their campaign, Adictiz offers turnkey support via Adictiz Studio<\/a>. The agency’s teams take charge of the creation, design and optimisation <\/strong> of the campaign. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Pour maximiser l\u2019impact d\u2019un jeu de match 3, les marques peuvent faire appel \u00e0 une Agence M\u00e9dia<\/a>. Cette derni\u00e8re se chargera de\u00a0la promouvoir via des campagnes publicitaires cibl\u00e9es<\/strong> sur les r\u00e9seaux sociaux. Mais aussi des partenariats avec des influenceurs<\/a> ou encore des actions multicanales pour booster la visibilit\u00e9 du jeu et la notori\u00e9t\u00e9. <\/span><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
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<\/a><\/span><\/li>\n
<\/a><\/span><\/li>\n<\/ul>\nWhy integrate the match 3 game into your marketing campaigns?
<\/strong><\/h2>\n<\/blockquote>\n
1. To boost your profile
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<\/span><\/p>\n
<\/span><\/p>\n
<\/span><\/p>\n2. To engage your audience
<\/strong><\/h3>\n3. To generate leads
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4. To enhance your database
<\/strong><\/h3>\n<\/blockquote>\n
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Our tips for creating an engaging online match-3 game
<\/h2>\n
<\/span><\/p>\n1. What software should I use to create a match 3 game?
<\/strong><\/strong><\/h3>\n
<\/span><\/p>\n2. How do I customise my match 3 game?
<\/strong><\/h3>\n3. How do you manage endowments?
<\/strong><\/h3>\n4. Can someone take charge of my campaign?
<\/strong><\/h3>\n
<\/span><\/span><\/p>\n5. How can I make my campaign more visible?
<\/strong><\/h3>\n6. How can I track the performance of my campaign?
<\/strong><\/h3>\n