[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
Qui ne conna\u00eet pas le jeu des diff\u00e9rences ? Cette m\u00e9canique consiste \u00e0 trouver les d\u00e9tails qui changent d\u2019une image \u00e0 l\u2019autre<\/strong>. Dans sa version marketing, les joueurs qui ont r\u00e9ussi \u00e0 d\u00e9celer les diff\u00e9rences peuvent \u00eatre r\u00e9compens\u00e9s avec des dotations attractives (goodies, coupons de r\u00e9duction et autres cadeaux), par tirage au sort. <\/span><\/p>\n Cr\u00e9er un jeu des 7 diff\u00e9rences en ligne<\/strong> est un atout pour les marques qui souhaitent diffuser des campagnes diff\u00e9renciantes et capter l\u2019attention d\u2019une large audience. C\u2019est un levier d\u2019engagement et de fid\u00e9lisation. De part son c\u00f4t\u00e9 visuel, le jeu des diff\u00e9rences est un support pertinent pour mettre en avant ses produits et services<\/a>. <\/span><\/p>\n Dans cet article, nous partageons les 6 \u00e9tapes \u00e0 suivre pour cr\u00e9er un jeu des 7 diff\u00e9rences<\/strong> impactant et atteindre ses objectifs. A travers des exemples concrets, vous pourrez trouver de l\u2019inspiration pour personnaliser votre m\u00e9canique et la rendre attractive !<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Le Jeu des Diff\u00e9rences<\/a> est une m\u00e9canique efficace qui consiste \u00e0 retrouver les diff\u00e9rences entre deux images<\/strong> apparemment identiques. Accessible \u00e0 tous et facile \u00e0 personnaliser, elle est plus ou moins difficile en augmentant le nombre des diff\u00e9rences ou en r\u00e9duisant le temps imparti. Pour rendre ce jeu marketing int\u00e9ressant, des r\u00e9compenses sont offertes aux participants qui r\u00e9ussissent \u00e0 trouver les diff\u00e9rences. Versatile et original, le jeu des 7 diff\u00e9rences permet aux enseignes de viser plusieurs objectifs commerciaux strat\u00e9giques<\/a>\u00a0: <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n This format is an excellent marketing tool, as well as being a fun and engaging game. It can help the brand to raise its profile by reinforcing the association between certain images and the brand. The game can be shared on social networks to increase the brand’s visibility among potential new customers. Example<\/strong>: Showroompriv\u00e9’s campaign in partnership with Disneyland Paris aimed to raise the profile of the theme park. But also to engage visitors to the marketplace with a fun game mechanic. The 7 different games captivated the audience, with an average of 2.2 games per subscriber. The aim of the campaign was to increase the appeal of travel and leisure offers. At the same time, it boosted sales of Disneyland Paris tickets on Showroompriv\u00e9.com. By offering attractive prizes (such as free tickets), the company succeeded in attracting 109,000 new subscribers to the campaign. [\/et_pb_text][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/06\/SOSH-jeu-des-7-differences-2.webp” alt=”SOSH – 7 differences game” title_text=”SOSH – 7 differences game” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/06\/SOSH-jeu-des-7-differences-mobile-1.webp” alt=”SOSH – 7 differences mobile game” title_text=”SOSH – 7 differences mobile game” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” width=”70%” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Le jeu des 7 diff\u00e9rences est id\u00e9al pour multiplier les points de contact avec ses prospects et maximiser le temps qu\u2019ils passent avec la marque. Il peut \u00eatre ajout\u00e9 \u00e0 une page web, une application mobile, ou sur les r\u00e9seaux sociaux via une url pour augmenter l\u2019engagement des utilisateurs et g\u00e9n\u00e9rer de nouveaux leads et ventes.<\/span><\/p>\n Exemple<\/strong> : Sosh a lanc\u00e9 une campagne autour d’un jeu des 7 diff\u00e9rences pour attirer de nouveaux leads qualifi\u00e9s et engager davantage ses prospects. Ce format interactif permettait de d\u00e9couvrir l\u2019univers de la marque Sosh, ses produits et ses avantages. <\/span><\/p>\n La campagne visait \u00e0 g\u00e9n\u00e9rer du trafic qualifi\u00e9 vers le site de Sosh en mettant en avant les offres de la marque. Les joueurs pouvaient remporter des smartphones de la marque. R\u00e9sultat, ce jeu de co-branding a permi aux deux enseignes de g\u00e9n\u00e9rer 61K nouveaux leads et de renforcer leur relation<\/a> avec eux. Les participants ont jou\u00e9 3 parties en moyenne.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/06\/showroomprive-disneyland-jeu-des-7-differences.webp” alt=”showroomprive\u0301 disneyland – 7 differences game” title_text=”showroomprive\u0301 disneyland – 7 differences game” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/06\/jeu-des-7-differences-mobile-1.webp” alt=”7 differences game-mobile<br>” title_text=”7 differences game-mobile<br>” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ locked=”off” global_colors_info=”{}” width=”70%” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n To maximise the reach and impact of your 7 differences game online<\/strong>, here are the steps to follow: [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Une fois la m\u00e9canique Jeu des diff\u00e9rences s\u00e9lectionn\u00e9e, la marque configure son parcours de jeu. Le template du Jeu des Diff\u00e9rences est compos\u00e9 de 4 pages :<\/span><\/p>\n Il est possible de compl\u00e9ter le parcours de jeu en ajoutant une page d’accueil<\/b> (pour partager les r\u00e8gles du jeu ou contextualiser la campagne) et de teasing (pour capter l\u2019attention des joueurs<\/a> et booster leur engagement). <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The whole point of this marketing game is to immerse participants in the world of the brand. The 7 differences game needs to be customised<\/b> by adding a background image and the tables containing the differences. You can also customise the \u2018success\u2019 and \u2018error\u2019 icons and the game’s loading bar. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n Depending on the objectives, the brand will set its mechanics in detail<\/b>. Thanks to our difference game generator, they can choose : [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The impact of the 7 differences game will be all the greater if the prizes are attractive<\/b>: in these examples, the results are due to the appeal of the mechanics, but also to the prizes to be won (smartphones, free admission to an amusement park). [\/et_pb_text][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/marketing-dotation.webp” alt=”Gamification and endowment” title_text=”marketing-dotation” url=”https:\/\/staging.adictiz.com\/guide-dotation\/” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/marketing-dotation-mobile.webp” alt=”endowment gamification guide” title_text=”marketing-prize-mobile” url=”https:\/\/staging.adictiz.com\/guide-dotation\/” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The Game of 7 Differences is a visual mechanic, which requires a good display (whatever the device) to work. The player needs to be able to see the image (without having to scroll) to detect the differences. It’s important to distinguish between desktop and mobile animation<\/b>. In the mobile version, the picture is 60% resized and cropped on the sides. Users will have to scroll sideways to see the whole image. It’s a good idea to provide an \u201cinstructions\u201d page before launching the game, to explain its parameters. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Lorsque les versions Desktop et Mobile seront finalis\u00e9es, il faudra les partager \u00e0 son audience<\/b>. Pour maximiser la port\u00e9e de sa campagne, il est conseill\u00e9 de choisir les canaux pertinents pour son audience (les r\u00e9seaux sociaux pour toucher de nouveaux leads, son site web ou l\u2019emailing pour engager et fid\u00e9liser ses clients existants).\u00a0<\/span><\/p>\n Il est possible de renforcer la visibilit\u00e9 de la m\u00e9canique <\/b>via une campagne de teasing en amont. Gr\u00e2ce aux options d\u2019ads sur les r\u00e9seaux sociaux ou en configurant une suite d\u2019emailing personnalis\u00e9e<\/a> pour chaque segment. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”conclusion” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_4_font_size=”20px” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n Conclusion<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Vous souhaitez booster la visibilit\u00e9 de votre marque et g\u00e9n\u00e9rer de nouveaux leads avec un jeu des 7 diff\u00e9rences en ligne ? Adictiz vous accompagne dans la cr\u00e9ation de vos visuels<\/a>, la configuration de votre jeu marketing et <\/a>sa m\u00e9diatisation sur vos canaux de communication<\/a> !<\/span><\/i><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”60px||50px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_text_color=”#000000″ text_font_size=”30px” header_2_font=”|300|||||||” header_2_font_size=”25px” header_2_line_height=”1.2em” text_orientation=”center” custom_margin=”|0px|||false|false” custom_margin_tablet=”” custom_margin_phone=”57px|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/staging.adictiz.com\/en\/demo\/” button_text=”Request a demo” button_alignment=”center” _builder_version=”4.19.4″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#0092ff” button_border_width=”0px” button_border_radius=”6px” button_letter_spacing=”0px” button_font=”Montserrat|700|||||||” button_icon=”||fa||900″ button_icon_placement=”left” button_on_hover=”off” custom_margin=”0px||||false|false” custom_padding=”8px|40px|8px|50px|false|false” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#0092ff” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Qui ne conna\u00eet pas le jeu des diff\u00e9rences ? Cette m\u00e9canique consiste \u00e0 trouver les d\u00e9tails qui changent d\u2019une image \u00e0 l\u2019autre. Dans sa version marketing, les joueurs qui ont r\u00e9ussi \u00e0 d\u00e9celer les diff\u00e9rences peuvent \u00eatre r\u00e9compens\u00e9s avec des dotations attractives (goodies, coupons de r\u00e9duction et autres cadeaux), par tirage au sort. Cr\u00e9er un […]<\/p>\n","protected":false},"author":12,"featured_media":32398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[94,43],"tags":[],"dipi_cpt_category":[],"class_list":["post-32949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement","category-engager-une-audience"],"yoast_head":"\n\n
<\/a><\/span><\/li>\n
<\/a><\/span><\/li>\n<\/ul>\nWhat are the objectives of an online 7 differences game?
<\/strong><\/h2>\n
<\/span><\/p>\nIncrease brand awareness and visibility
<\/strong><\/h3>\n
<\/span><\/p>\n
<\/span><\/p>\n
<\/span><\/p>\nBoost consumer engagement and generate new leads
<\/strong><\/h3>\nOur tips for configuring and distributing a 7 differences game
<\/h2>\n
<\/span><\/p>\n1. How to set up the players’ route?
<\/strong><\/h3>\n\n
2. Is it worth personalising the 7 differences game?
<\/strong><\/h3>\n
<\/span><\/p>\n3. How do you set up the marketing game mechanics?
<\/strong><\/h3>\n
<\/span><\/p>\n\n
4. How to select attractive endowments?
<\/strong><\/h3>\n
<\/span><\/p>\n5. Can the mechanics be tested and adapted to all channels?
<\/strong><\/h3>\n
<\/span><\/p>\n
<\/span><\/p>\n6. What methods should you use to boost the visibility of your campaign?
<\/strong><\/h3>\nIn 30 minutes<\/strong>, we show you how to launch your own high-performance interactive marketing campaign<\/h2>\n