{"id":16555,"date":"2024-08-27T10:47:23","date_gmt":"2024-08-27T08:47:23","guid":{"rendered":"https:\/\/staging.adictiz.com\/project\/memory-sowee\/"},"modified":"2024-10-03T09:34:07","modified_gmt":"2024-10-03T07:34:07","slug":"memory-sowee","status":"publish","type":"project","link":"https:\/\/staging.adictiz.com\/en\/project\/memory-sowee\/","title":{"rendered":"Memory | Sowee"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F9F9F9&#8243; background_image=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/ads-statique-playable-vide.webp&#8221; background_size=&#8221;initial&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||38px||false|false&#8221; bottom_divider_color=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; overflow-y=&#8221;hidden&#8221; custom_margin=&#8221;230px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|750px|false|false&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<!-- [et_pb_line_break_holder] --><iframe loading=\"lazy\" src=\"https:\/\/files.adictiz.com\/playableAds\/memory-sowee\/300x600\/index.html\" scrolling=\"no\" width=\"300\" height=\"600\" allow=\"fullscreen\"><\/iframe><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style> <!-- [et_pb_line_break_holder] -->  iframe { <!-- [et_pb_line_break_holder] -->    display: block; <!-- [et_pb_line_break_holder] -->    margin: 0 auto; <!-- [et_pb_line_break_holder] -->  } <!-- [et_pb_line_break_holder] --><\/style>\n<p> <!-- [et_pb_line_break_holder] --> [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; header_font=&#8221;Montserrat|300|||||||&#8221; min_height=&#8221;47px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;17px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Sowee uses memory to <strong>showcase its benefits <\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">A mechanism that encourages brand recall<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; module_id=&#8221;interstitial-mobile&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px|auto||auto|false|false&#8221; custom_padding=&#8221;0px|20px|0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#0092ff&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.1em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;32px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#0092FF&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;31px&#8221; custom_margin=&#8221;0px||20px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Interstitial format<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">This format generally appears at natural transitions in an application, between activities or game levels.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||38px||false|false&#8221; bottom_divider_color=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; 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text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.1em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;32px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#0092FF&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;31px&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">The wide angle or half-page<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">This is a very popular playable ads format, thanks to its impactful, uniform size.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.4&#8243; 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<!-- [et_pb_line_break_holder] -->    margin: 0 auto; <!-- [et_pb_line_break_holder] -->  } <!-- [et_pb_line_break_holder] --><\/style>\n<p> <!-- [et_pb_line_break_holder] --> [\/et_pb_code][et_pb_text disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;16px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;0px||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Explore the Playable Ads campaign for Sowee, the innovative energy supplier, a subsidiary of EDF. And immerse yourself in a fun <strong>interactive experience<\/strong> with a fully customisable memory game. This innovative campaign invites participants to <strong>find identical pairs of cards<\/strong> within a given time, giving them access to exclusive promotional offers and a visit to the company&#8217;s website.  <\/p>\n<p>Sowee is committed to saving energy without compromising comfort, values reflected in the vignettes of the Memory mechanic. The game <strong>allows for greater retention than non-interactive ads<\/strong>, offering deeper immersion in the benefits offered by Sowee. <\/p>\n<p>Like the game Memory, Sowee offers total flexibility by adapting to individual energy needs. Finding pairs of cards becomes a visual metaphor for discovering the perfect combination for <strong>saving energy<\/strong> while maintaining optimum comfort levels. <\/p>\n<p>One of the major <strong>advantages of playable advertising<\/strong> is its appeal. The playfulness of this specific advertising insert makes it possible to bypass the phenomenon of \u2018banner blindness\u2019, offering users an <strong>engaging and memorable visual experience<\/strong>. <\/p>\n<p>By choosing the mechanics of a memory game for its Playable Ads campaign, Sowee is demonstrating not only its commitment to innovation, but also its desire to offer an interactive advertising experience that goes beyond the ordinary. 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