{"id":16627,"date":"2024-01-26T10:40:00","date_gmt":"2024-01-26T08:40:00","guid":{"rendered":"https:\/\/staging.adictiz.com\/project\/outrun-sowe\/"},"modified":"2024-10-03T15:00:18","modified_gmt":"2024-10-03T13:00:18","slug":"outrun-sowe","status":"publish","type":"project","link":"https:\/\/staging.adictiz.com\/en\/project\/outrun-sowe\/","title":{"rendered":"Outrun | Sowe"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F9F9F9&#8243; background_image=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/ads-statique-playable-vide.webp&#8221; background_size=&#8221;initial&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||38px||false|false&#8221; bottom_divider_color=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; overflow-y=&#8221;hidden&#8221; custom_margin=&#8221;230px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|750px|false|false&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<!-- [et_pb_line_break_holder] --><iframe loading=\"lazy\" src=\"https:\/\/files.adictiz.com\/playableAds\/outrun-sowee\/300x600\/index.html\" scrolling=\"no\" width=\"300\" height=\"600\" allow=\"fullscreen\"><\/iframe><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style> <!-- [et_pb_line_break_holder] -->  iframe { <!-- [et_pb_line_break_holder] -->    display: block; <!-- [et_pb_line_break_holder] -->    margin: 0 auto; <!-- [et_pb_line_break_holder] -->  } <!-- [et_pb_line_break_holder] --><\/style>\n<p> <!-- [et_pb_line_break_holder] --> [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; header_font=&#8221;Montserrat|300|||||||&#8221; min_height=&#8221;47px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;17px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Sowee <strong>promotes a service<\/strong> with an arcade game<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Outrun maximises audience exposure to a brand universe<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; module_id=&#8221;interstitial-mobile&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px|auto||auto|false|false&#8221; custom_padding=&#8221;0px|20px|0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#0092ff&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.1em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;32px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#0092FF&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;31px&#8221; custom_margin=&#8221;0px||20px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Interstitial format<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">This format generally appears at natural transitions in an application, between activities or game levels.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||38px||false|false&#8221; bottom_divider_color=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|auto|0px|251px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; overflow-y=&#8221;hidden&#8221; custom_margin=&#8221;80px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|50px|0px|false|false&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<!-- [et_pb_line_break_holder] --><iframe loading=\"lazy\" src=\"https:\/\/files.adictiz.com\/playableAds\/outrun-sowee\/320x480\/index.html\" scrolling=\"no\" width=\"320\" height=\"480\" allow=\"fullscreen\"><\/iframe><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style> <!-- [et_pb_line_break_holder] -->  iframe { <!-- [et_pb_line_break_holder] -->    display: block; <!-- [et_pb_line_break_holder] -->    margin: 0 auto; <!-- [et_pb_line_break_holder] -->  } <!-- [et_pb_line_break_holder] --><\/style>\n<p> <!-- [et_pb_line_break_holder] --> [\/et_pb_code][et_pb_text disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; module_id=&#8221;wide-angle-mobile&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F9F9F9&#8243; custom_margin=&#8221;50px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;30px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#0092ff&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.1em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;32px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#0092FF&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;31px&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">The wide angle or half-page<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">This is a very popular playable ads format, thanks to its impactful, uniform size.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; overflow-y=&#8221;hidden&#8221; custom_margin=&#8221;20px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<!-- [et_pb_line_break_holder] --><iframe loading=\"lazy\" src=\"https:\/\/files.adictiz.com\/playableAds\/outrun-sowee\/300x600\/index.html\" scrolling=\"no\" width=\"300\" height=\"600\" allow=\"fullscreen\"><\/iframe><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style> <!-- [et_pb_line_break_holder] -->  iframe { <!-- [et_pb_line_break_holder] -->    display: block; <!-- [et_pb_line_break_holder] -->    margin: 0 auto; <!-- [et_pb_line_break_holder] -->  } <!-- [et_pb_line_break_holder] --><\/style>\n<p> <!-- [et_pb_line_break_holder] --> [\/et_pb_code][et_pb_text disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;16px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;0px||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Sowee, the energy supplier and subsidiary of EDF, has chosen an innovative approach to promote its removals service by opting for a <strong>playable advertising campaign<\/strong>. This strategic decision is part of a desire to stand out in a saturated advertising world, by avoiding the \u2018<strong>banner blindness<\/strong>\u2019 trap that is increasingly affecting consumers. <\/p>\n<p>The Sowee playable, through the <span style=\"text-decoration: underline; color: #000000;\"><a href=\"https:\/\/staging.adictiz.com\/en\/project\/outrun\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #000000; text-decoration: underline;\">Outrun<\/a><\/span> mechanic, offers the brand a unique opportunity to <strong>create an interactive and memorable brand experience<\/strong>. By adopting this form of advertising, Sowee is breaking away from traditional static ads, which often go unnoticed due to visual saturation. <\/p>\n<p>By choosing Outrun as the setting for its campaign, Sowee is <strong>capitalising on the engaging nature of the arcade game<\/strong>. And capture the attention of its audience in a fun way. The aim is to create an <strong>immersive experience<\/strong>, where users actively interact with the brand while exploring the features of the removals service.  <\/p>\n<p>By highlighting its removals service through a playable campaign, Sowee generates attention, engagement and <strong>curiosity among its target audience<\/strong>. This creative approach allows Sowee to stand out from the crowd. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;interstitial&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;50px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;30px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;|0px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/format-grand-angle-playable-Ads-1.webp&#8221; alt=&#8221;Half-page playable Ads&#8221; title_text=&#8221;playable wide-angle format Ads-1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;87%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|80px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#0092ff&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.1em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;32px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#0092FF&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;31px&#8221; custom_margin=&#8221;50px||10px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><span>Interstitials, a format compatible with a wide variety of creations<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This format generally appears at natural transitions in an application, between activities or game levels.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_image=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/ads-statique-playable-320&#215;480-1.webp&#8221; background_size=&#8221;initial&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; bottom_divider_color=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; overflow-y=&#8221;hidden&#8221; custom_margin=&#8221;260px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|750px|false|false&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<!-- [et_pb_line_break_holder] --><iframe loading=\"lazy\" src=\"https:\/\/files.adictiz.com\/playableAds\/outrun-sowee\/320x480\/index.html\" scrolling=\"no\" width=\"320\" height=\"480\" allow=\"fullscreen\"><\/iframe><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style> <!-- [et_pb_line_break_holder] -->  iframe { <!-- [et_pb_line_break_holder] -->    display: block; <!-- [et_pb_line_break_holder] -->    margin: 0 auto; <!-- [et_pb_line_break_holder] -->  } <!-- [et_pb_line_break_holder] --><\/style>\n<p> <!-- [et_pb_line_break_holder] --> [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;wide-angle&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f9f9f9&#8243; custom_margin=&#8221;50px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;30px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;|0px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/playable-ads-grand-angle-grand.webp&#8221; alt=&#8221;Half-page playable Ads&#8221; title_text=&#8221;playable-ads-grand-angle-big&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;87%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|80px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#0092ff&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.1em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;32px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#0092FF&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;31px&#8221; custom_margin=&#8221;50px||20px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">The wide angle or half-page<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This is a very popular playable ads format, thanks to its impactful, uniform size.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F9F9F9&#8243; background_image=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/ads-statique-playable-vide.webp&#8221; background_size=&#8221;initial&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||38px||false|false&#8221; bottom_divider_color=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; overflow-y=&#8221;hidden&#8221; custom_margin=&#8221;230px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|750px|false|false&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<!-- [et_pb_line_break_holder] --><iframe loading=\"lazy\" src=\"https:\/\/files.adictiz.com\/playableAds\/outrun-sowee\/300x600\/index.html\" scrolling=\"no\" width=\"300\" height=\"600\" allow=\"fullscreen\"><\/iframe><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style> <!-- [et_pb_line_break_holder] -->  iframe { <!-- [et_pb_line_break_holder] -->    display: block; <!-- [et_pb_line_break_holder] -->    margin: 0 auto; <!-- [et_pb_line_break_holder] -->  } <!-- [et_pb_line_break_holder] --><\/style>\n<p> <!-- [et_pb_line_break_holder] --> [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#f4f4f4 0%|#ffffff 16%&#8221; min_height=&#8221;280.2px&#8221; custom_margin=&#8221;60px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; custom_margin_phone=&#8221;-8px||-20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;25px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||-19px||false|false&#8221; custom_margin_tablet=&#8221;0px||-19px||false|false&#8221; custom_margin_phone=&#8221;-34px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;17px||||false|false&#8221; custom_margin_tablet=&#8221;17px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;40px||||false|false&#8221; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">More than <strong>200 brands <\/strong>trust us<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/03\/Clients-adictiz-confiance.webp&#8221; title_text=&#8221;Our-customers-trust-us-mobile&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/05\/Nos-clients-ils-nous-font-confiance-mobile.webp&#8221; src_phone=&#8221;https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/05\/Nos-clients-ils-nous-font-confiance-mobile.webp&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;98%&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; filter_contrast=&#8221;105%&#8221; mix_blend_mode=&#8221;darken&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;off|desktop&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px||100px||false|false&#8221; custom_margin_tablet=&#8221;20px||||false|false&#8221; custom_margin_phone=&#8221;-42px||-34px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;28px&#8221; custom_margin=&#8221;60px||0px||false|false&#8221; custom_padding=&#8221;30px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">A single platform for achieving your <strong>marketing<\/strong> <strong>objectives<\/strong> and collecting exclusive data<\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/staging.adictiz.com\/en\/request-a-demo\/&#8221; button_text=&#8221;Request a demo&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#0092ff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;6px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Montserrat|700|||||||&#8221; button_icon=&#8221;&#xf105;||fa||900&#8243; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;8px|40px|8px|50px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#0092ff&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.Sowee promotes a service with an arcade gameOutrun maximises audience exposure to a brand universeInterstitial formatThis format generally appears at natural transitions in an application, between activities or game levels.This is a demonstration of the Adictiz game mechanics and does [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14960,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[46,158,128,172],"project_tag":[123,206],"class_list":["post-16627","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-playable-ads","project_category-playable-ads-en","project_category-sowee","project_category-sowee-en","project_tag-outrun","project_tag-outrun-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Playable Sowee | Playable advertising to fill up on energy<\/title>\n<meta name=\"description\" content=\"Discover the Sowee playable, which uses the Outrun mechanism to invite its audience to play and drive a Sowee truck.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.adictiz.com\/en\/project\/outrun-sowe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Playable Sowee | Playable advertising to fill up on energy\" \/>\n<meta property=\"og:description\" content=\"Discover the Sowee playable, which uses the Outrun mechanism to invite its audience to play and drive a Sowee truck.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.adictiz.com\/en\/project\/outrun-sowe\/\" \/>\n<meta property=\"og:site_name\" content=\"Adictiz\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-03T13:00:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/playable-ads-outrun-sowee.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"284\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/project\\\/outrun-sowe\\\/\",\"url\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/project\\\/outrun-sowe\\\/\",\"name\":\"Playable Sowee | Playable advertising to fill up on energy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/project\\\/outrun-sowe\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/project\\\/outrun-sowe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging.adictiz.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/playable-ads-outrun-sowee.webp\",\"datePublished\":\"2024-01-26T08:40:00+00:00\",\"dateModified\":\"2024-10-03T13:00:18+00:00\",\"description\":\"Discover the Sowee playable, which uses the Outrun mechanism to invite its audience to play and drive a Sowee truck.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/project\\\/outrun-sowe\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/project\\\/outrun-sowe\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/project\\\/outrun-sowe\\\/#primaryimage\",\"url\":\"https:\\\/\\\/staging.adictiz.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/playable-ads-outrun-sowee.webp\",\"contentUrl\":\"https:\\\/\\\/staging.adictiz.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/playable-ads-outrun-sowee.webp\",\"width\":400,\"height\":284},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/project\\\/outrun-sowe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Outrun | Sowe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/\",\"name\":\"Adictiz\",\"description\":\"La plateforme de gamification des \u00e9quipes marketing digitales\",\"publisher\":{\"@id\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/#organization\",\"name\":\"Adictiz\",\"url\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/staging.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Logo-adictiz-696.webp\",\"contentUrl\":\"https:\\\/\\\/staging.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Logo-adictiz-696.webp\",\"width\":696,\"height\":696,\"caption\":\"Adictiz\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.adictiz.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adictiz\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Playable Sowee | Playable advertising to fill up on energy","description":"Discover the Sowee playable, which uses the Outrun mechanism to invite its audience to play and drive a Sowee truck.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.adictiz.com\/en\/project\/outrun-sowe\/","og_locale":"en_US","og_type":"article","og_title":"Playable Sowee | Playable advertising to fill up on energy","og_description":"Discover the Sowee playable, which uses the Outrun mechanism to invite its audience to play and drive a Sowee truck.","og_url":"https:\/\/staging.adictiz.com\/en\/project\/outrun-sowe\/","og_site_name":"Adictiz","article_modified_time":"2024-10-03T13:00:18+00:00","og_image":[{"width":400,"height":284,"url":"https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/playable-ads-outrun-sowee.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/staging.adictiz.com\/en\/project\/outrun-sowe\/","url":"https:\/\/staging.adictiz.com\/en\/project\/outrun-sowe\/","name":"Playable Sowee | Playable advertising to fill up on energy","isPartOf":{"@id":"https:\/\/staging.adictiz.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.adictiz.com\/en\/project\/outrun-sowe\/#primaryimage"},"image":{"@id":"https:\/\/staging.adictiz.com\/en\/project\/outrun-sowe\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/playable-ads-outrun-sowee.webp","datePublished":"2024-01-26T08:40:00+00:00","dateModified":"2024-10-03T13:00:18+00:00","description":"Discover the Sowee playable, which uses the Outrun mechanism to invite its audience to play and drive a Sowee truck.","breadcrumb":{"@id":"https:\/\/staging.adictiz.com\/en\/project\/outrun-sowe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.adictiz.com\/en\/project\/outrun-sowe\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.adictiz.com\/en\/project\/outrun-sowe\/#primaryimage","url":"https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/playable-ads-outrun-sowee.webp","contentUrl":"https:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/playable-ads-outrun-sowee.webp","width":400,"height":284},{"@type":"BreadcrumbList","@id":"https:\/\/staging.adictiz.com\/en\/project\/outrun-sowe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/staging.adictiz.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/staging.adictiz.com\/en\/project\/"},{"@type":"ListItem","position":3,"name":"Outrun | Sowe"}]},{"@type":"WebSite","@id":"https:\/\/staging.adictiz.com\/en\/#website","url":"https:\/\/staging.adictiz.com\/en\/","name":"Adictiz","description":"La plateforme de gamification des \u00e9quipes marketing digitales","publisher":{"@id":"https:\/\/staging.adictiz.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.adictiz.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging.adictiz.com\/en\/#organization","name":"Adictiz","url":"https:\/\/staging.adictiz.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.adictiz.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/04\/Logo-adictiz-696.webp","contentUrl":"https:\/\/staging.adictiz.com\/wp-content\/uploads\/2023\/04\/Logo-adictiz-696.webp","width":696,"height":696,"caption":"Adictiz"},"image":{"@id":"https:\/\/staging.adictiz.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/adictiz\/"]}]}},"_links":{"self":[{"href":"https:\/\/staging.adictiz.com\/en\/wp-json\/wp\/v2\/project\/16627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.adictiz.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/staging.adictiz.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/staging.adictiz.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.adictiz.com\/en\/wp-json\/wp\/v2\/comments?post=16627"}],"version-history":[{"count":3,"href":"https:\/\/staging.adictiz.com\/en\/wp-json\/wp\/v2\/project\/16627\/revisions"}],"predecessor-version":[{"id":18516,"href":"https:\/\/staging.adictiz.com\/en\/wp-json\/wp\/v2\/project\/16627\/revisions\/18516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.adictiz.com\/en\/wp-json\/wp\/v2\/media\/14960"}],"wp:attachment":[{"href":"https:\/\/staging.adictiz.com\/en\/wp-json\/wp\/v2\/media?parent=16627"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/staging.adictiz.com\/en\/wp-json\/wp\/v2\/project_category?post=16627"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/staging.adictiz.com\/en\/wp-json\/wp\/v2\/project_tag?post=16627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}