{"id":23103,"date":"2025-02-11T10:04:33","date_gmt":"2025-02-11T08:04:33","guid":{"rendered":"https:\/\/staging.adictiz.com\/?p=23103"},"modified":"2025-06-24T14:03:27","modified_gmt":"2025-06-24T12:03:27","slug":"10-ideas-de-concursos-de-marketing-que-se-adaptan-a-todos-los-objetivos","status":"publish","type":"post","link":"https:\/\/staging.adictiz.com\/es\/blog\/10-ideas-de-concursos-de-marketing-que-se-adaptan-a-todos-los-objetivos\/","title":{"rendered":"10 ideas de concursos de marketing que se adaptan a todos los objetivos"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">Le jeu marketing est un outil id\u00e9al pour <b>atteindre diff\u00e9rents objectifs marketing, <\/b>de la notori\u00e9t\u00e9 \u00e0 la fid\u00e9lisation).\u00a0<\/span><span style=\"font-weight: 400\">Dans cet article, nous vous partageons <b>10 id\u00e9es de jeux concours marketing<\/b> d\u00e9ploy\u00e9s par les marques pour gagner en visibilit\u00e9, g\u00e9n\u00e9rer des leads et booster son taux de conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cr\u00e9ez vos campagnes de <a href=\"https:\/\/staging.adictiz.com\/gamification\/\">gamification marketing<\/a>, en adaptant ces exemples \u00e0 votre univers de marque, aux attentes de votre audience et \u00e0 vos objectifs.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F2F2&#8243; custom_margin=\u00bb||40px||false|false\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb20px|30px|20px|30px|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>CONTENIDO<\/strong><\/span><\/p>\n<ul>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\">1. Impulsar el conocimiento de la marca con un juego atractivo<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\">2. Ideas de concursos de marketing para generar clientes potenciales<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-3\" style=\"color: #000000;text-decoration: underline\">3. Cualificaci\u00f3n de clientes potenciales y conversi\u00f3n mediante juegos<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-4\" style=\"color: #000000;text-decoration: underline\">4. Promocione su oferta e identifique clientes potenciales<\/a><\/span><span style=\"text-decoration: underline;color: #000000\"><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-5\" style=\"color: #000000;text-decoration: underline\">5. Promocionar sus productos<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-6\" style=\"color: #000000;text-decoration: underline\">6. Atraer clientes potenciales a la tienda con el juego Drive to store<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-7\" style=\"color: #000000;text-decoration: underline\">7. Atraer al p\u00fablico durante un acontecimiento especial<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-7\" style=\"color: #000000;text-decoration: underline\">8. Educar a los clientes y memorizar un mensaje<\/a><\/span><span style=\"text-decoration: underline;color: #000000\"><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-9\" style=\"color: #000000;text-decoration: underline\">9. Siga atrayendo a su p\u00fablico en los periodos valle<\/a><\/span><span style=\"text-decoration: underline;color: #000000\"><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-10\" style=\"color: #000000;text-decoration: underline\">10. Perfeccionar el conocimiento del cliente recogiendo sus preferencias<\/a><\/span><\/li>\n<ul><\/ul>\n<\/ul>\n<\/ul>\n<ul><\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_font_size=\u00bb25px\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><strong>1. Impulsar el conocimiento de la marca con un juego atractivo<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">Les id\u00e9es de jeux concours permettent aux entreprises de gagner en visibilit\u00e9 et en notori\u00e9t\u00e9. La marque Qui Veut du Fromage a mis\u00e9 sur ce format pour l&#8217;un de ces temps fort commercial : P\u00e2ques. Sa campagne proposait un <a href=\"https:\/\/staging.adictiz.com\/project\/puzzle\/\">jeu de Puzzle<\/a> accessible apr\u00e8s inscription via <a href=\"https:\/\/jwt.io\/\">JWT<\/a>, permettant \u00e0 l&#8217;enseigne de recruter de nouveaux inscrits sur son site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\"><b>On retient<\/b> : pour gagner en visibilit\u00e9, misez sur le c\u00f4t\u00e9 attractif des Instants Gagnants. Les participants sont enclins \u00e0 participer car ils savent imm\u00e9diatement s&#8217;ils ont gagn\u00e9. R\u00e9sultat, la campagne a permis de diriger plus de 2K clics vers les pages strat\u00e9giques de son site.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/01\/QVDF-Puzzle.webp\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb alt=\u00bbQVDF &#8211; concurso de puzzles\u00bb title_text=\u00bbQVDF-Puzzle\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243; custom_padding=\u00bb|80px||80px||\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>2. Ideas de concursos de marketing para generar clientes potenciales<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">Les campagnes marketing gamifi\u00e9es permettent d&#8217;\u00e9largir son audience et g\u00e9n\u00e9rer des leads. Ce format capte l&#8217;attention des visiteurs, et permettent de promouvoir une gamme de produits par exemple.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Electrolux a lanc\u00e9 <a href=\"https:\/\/staging.adictiz.com\/project\/slicer\/\">un Slicer<\/a> pour mettre en avant ses produits \u00e9co-responsables et le lancement de son site. Les utilisateurs pouvaient gagner des bons d&#8217;achat. Cela permettait \u00e0 la marque de collecter des leads et des <a href=\"https:\/\/staging.adictiz.com\/blog\/comment-collecter-la-preference-produit-aupres-de-ses-clients\/\">pr\u00e9f\u00e9rences produit<\/a>\u00a0tout en <a href=\"https:\/\/staging.adictiz.com\/blog\/10-idees-pour-convertir-des-prospects-en-clients\/\">boostant son taux de conversion<\/a>. La campagne a g\u00e9n\u00e9r\u00e9 23K inscrits avec un taux d&#8217;optin de 51%.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><b>On retient<\/b> : la cl\u00e9 est de mettre en jeu des dotations attractives (codes promos et produits) afin de susciter l&#8217;int\u00e9r\u00eat de prospects qualifi\u00e9s.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/01\/Electrolux-jeu-concours-Slicer-scaled.webp\u00bb alt=\u00bbElectrolux &#8211; Concurso de cortadoras\u00bb title_text=\u00bbElectrolux-concurso-Slicer\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb custom_padding=\u00bb|99px||100px||\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>3. Cualificaci\u00f3n de clientes potenciales y conversi\u00f3n mediante juegos<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb min_height=\u00bb49.4px\u00bb custom_margin=\u00bb||20px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">En plus de faciliter la collecte de leads, le jeu concours permet aussi de les qualifier et donc de booster son taux de conversion. La campagne \u00abR\u00e9novation\u00bb de Leroy Merlin a permis de collecter des leads (cr\u00e9ation de comptes clients) tout en les qualifiants gr\u00e2ce \u00e0 la m\u00e9canique du <a href=\"https:\/\/staging.adictiz.com\/project\/swiper\/\">Swiper<\/a>. Ce jeu concours permettait \u00e0 l&#8217;enseigne de <a href=\"https:\/\/staging.adictiz.com\/feature-data\/\">collecter des pr\u00e9f\u00e9rences client<\/a>, en fonction de leurs projets de r\u00e9novation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\"><b>On retient<\/b> : pour qualifier les leads, on mise sur des m\u00e9caniques qui permettent de collecter des pr\u00e9f\u00e9rences clients, comme le Swiper, <a href=\"https:\/\/staging.adictiz.com\/project\/jeu-de-battle\/\">la Battle<\/a>, etc. Le jeu permet de segmenter les utilisateurs selon leurs intentions d&#8217;achat et d&#8217;envoyer des offres adapt\u00e9es aux besoins de chaque participant.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/01\/Leroy-Merlin-Swiper.webp\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb alt=\u00bbLeroy Merlin &#8211; concursos de francotiradores\u00bb title_text=\u00bbLeroy-Merlin-Swiper\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243; custom_padding=\u00bb|106px||104px||\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>4. Promocione su oferta e identifique clientes potenciales<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb min_height=\u00bb49.4px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">Le jeu concours permet aussi d&#8217;identifier, sur les leads collect\u00e9s, lesquels sont intentionnistes (c&#8217;est-\u00e0-dire les plus susceptibles de convertir), tout en mettant en valeur une offre ou un engagement de l&#8217;enseigne. Total a ainsi utilis\u00e9 le jeu comme levier pour conna\u00eetre ses clients et prospects r\u00e9actifs autour d&#8217;une offre sp\u00e9cifique. Envoy\u00e9 \u00e0 une partie de sa base CRM, le Quiz a permis de promouvoir l&#8217;offre de mani\u00e8re p\u00e9dagogique et d&#8217;identifier les clients potentiels.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><b>On retient<\/b> : les m\u00e9caniques comme le Quiz ou <a href=\"https:\/\/staging.adictiz.com\/project\/sondage\/\">le Sondage<\/a> sont pertinentes pour cet objectif.\u00a0 Gr\u00e2ce aux questions sur leurs intentions, les entreprises peuvent recruter des leads \u00e0 retargeter, maximisant ainsi la conversion de leur campagne. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/01\/Total-sondage.webp\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243; alt=\u00bbTotal &#8211; encuesta concurso\u00bb title_text=\u00bbTotal-encuesta\u00bb custom_padding=\u00bb|100px||98px||\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>5. Promocionar sus productos<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb min_height=\u00bb49.4px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">Los concursos pueden utilizarse como herramienta de marketing para promocionar productos de forma original. La campa\u00f1a de Electrolux gener\u00f3 un alto \u00edndice de participaci\u00f3n (2,5 juegos por jugador de media), dando visibilidad a los productos de la marca. Esto representa m\u00e1s de 2 minutos de interacci\u00f3n con su p\u00fablico objetivo, un tiempo de atenci\u00f3n r\u00e9cord que la marca supo aprovechar para reforzar la memorabilidad de sus productos.   <\/span><\/p>\n<p> <b>Recuerde<\/b><span style=\"font-weight: 400\">: para captar la atenci\u00f3n y fomentar la retenci\u00f3n del mensaje, apueste por mec\u00e1nicas cautivadoras que animen a los usuarios a volver a intentarlo y maximice el tiempo de interacci\u00f3n entre la marca y sus clientes.<\/span> <\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/01\/Electrolux-formulaire.webp\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243; alt=\u00bbElectrolux &#8211; formulario de concurso\u00bb title_text=\u00bbElectrolux-formulario\u00bb custom_padding=\u00bb|101px||100px||\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>6. Atraer clientes potenciales a la tienda con el juego Drive to store<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb min_height=\u00bb49.4px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">Le jeu concours est un outil qui permet de capter l\u2019attention de son audience dans le but de rediriger ce trafic vers ses points de ventes physiques. C\u2019est <\/span><a href=\"https:\/\/staging.adictiz.com\/blog\/drive-to-store-4-strategies-pour-mieux-convertir-en-magasin\/\"><span style=\"font-weight: 400\">la strat\u00e9gie drive-to-store<\/span><\/a><span style=\"font-weight: 400\"> employ\u00e9e par Aushopping. L\u2019enseigne a choisi <\/span><a href=\"https:\/\/staging.adictiz.com\/project\/outrun\/\"><span style=\"font-weight: 400\">l\u2019Outrun<\/span><\/a><span style=\"font-weight: 400\">, une m\u00e9canique immersive, pour donner de la visibilit\u00e9 \u00e0 ses centres commerciaux. Le dispositif, centr\u00e9 sur l\u2019engagement et le recrutement de leads, favorise le trafic web-to-store. Il a affich\u00e9 un excellent taux de transformation : presque tous les 39K visiteurs du jeu ont rempli le formulaire et jou\u00e9, soulignant l&#8217;attractivit\u00e9 de l&#8217;op\u00e9ration.<\/span><\/p>\n<p><b>On retient : <\/b><span style=\"font-weight: 400\">le choix d&#8217;une m\u00e9canique immersive est pertinent puisqu&#8217;il est en lien avec l\u2019objectif de la marque (drive-to-store). <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/01\/Aushopping-outrun.webp\u00bb alt=\u00bbAushopping &#8211; Competici\u00f3n Outrun\u00bb title_text=\u00bbAushopping-outrun\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|115px|41px|115px||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>7. Atraer al p\u00fablico durante un acontecimiento especial<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb min_height=\u00bb49.4px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">En offrant la possibilit\u00e9 aux marques de d\u00e9fier leur communaut\u00e9, le jeu concours devient un levier d\u2019engagement. Boulanger a ainsi choisi la m\u00e9canique <\/span><a href=\"https:\/\/staging.adictiz.com\/project\/jauge-sociale-twitter\/\"><span style=\"font-weight: 400\">Jauge sociale<\/span><\/a><span style=\"font-weight: 400\"> pour <\/span><a href=\"https:\/\/staging.adictiz.com\/blog\/opt-in-definition-comment-les-collecter\/\"><span style=\"font-weight: 400\">recruter un maximum d\u2019optins<\/span><\/a><span style=\"font-weight: 400\"> lors de ses Live produits. Mais aussi pour engager sa communaut\u00e9 sur les r\u00e9seaux sociaux. Chaque inscrit pouvait ainsi tenter sa chance au tirage au sort pour remporter des produits du Live. Mais les utilisateurs \u00e9taient encourag\u00e9s \u00e0 partager le jeu concours \u00e0 leurs proches puisque plus il y avait de participants, plus la valeur des produits mis en jeu augmentait !<\/span><\/p>\n<p><b>On retient : <\/b><span style=\"font-weight: 400\">proposer \u00e0 sa communaut\u00e9 de participer \u00e0 un challenge collectif, avec des dotations de plus en plus attractives \u00e0 la cl\u00e9, est un excellent levier d\u2019engagement et de viralit\u00e9. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/01\/Boulanger-jeu-concours-jauge-sociale.webp\u00bb alt=\u00bbBoulanger &#8211; indicador social\u00bb title_text=\u00bbBoulanger-jeu-concours-indicador-social\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|115px|44px|115px||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>8. Educar a los clientes y memorizar un mensaje<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb min_height=\u00bb49.4px\u00bb custom_margin=\u00bb||20px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">L\u2019enjeu d\u2019\u00e9ducation du march\u00e9 est strat\u00e9gique pour de nombreux secteurs d\u2019activit\u00e9, comme celui de l\u2019\u00e9nergie. GRDF a mis\u00e9 sur la ludop\u00e9dagogie en sc\u00e9narisant la m\u00e9canique <\/span><a href=\"https:\/\/staging.adictiz.com\/project\/tiny-wings\/\"><span style=\"font-weight: 400\">Tiny Wings<\/span><\/a><span style=\"font-weight: 400\"> autour de la production du Gaz vert. Ce format a permis de faire la promotion de son offre \u00e9cologique de mani\u00e8re d\u00e9cal\u00e9e et m\u00e9morable. Le jeu \u00e0 score a permis d&#8217;engager les utilisateurs pour leur faire passer du temps avec la marque et favoriser la m\u00e9morisation.<\/span><\/p>\n<p><b>On retient :<\/b><span style=\"font-weight: 400\"> la gamification est un moyen de sensibiliser son audience \u00e0 ses valeurs ou de mettre en avant ses engagements. Ici, la cl\u00e9 est de miser sur une m\u00e9canique engageante pour faire passer ses messages. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/01\/GRDF-Tiny-Wings.webp\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243; alt=\u00bbGRDF &#8211; Tiny Wings\u00bb title_text=\u00bbGRDF-Tiny-Wings\u00bb custom_padding=\u00bb|106px||105px||\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>9. Siga atrayendo a su p\u00fablico en los periodos valle<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb min_height=\u00bb49.4px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">Certaines p\u00e9riodes de l\u2019ann\u00e9e sont complexes en termes de communication. C\u2019est le cas des vacances d\u2019\u00e9t\u00e9, les consommateurs sont moins attentifs aux messages partag\u00e9s. Pour <\/span><a href=\"https:\/\/staging.adictiz.com\/blog\/optimiser-ses-campagnes-marketing-dete-grace-a-la-gamification\/\"><span style=\"font-weight: 400\">maintenir le lien pendant ces deux mois<\/span><\/a><span style=\"font-weight: 400\">, Showroompriv\u00e9 a lanc\u00e9 la campagne Summer trips. En mettant en avant le parc Ast\u00e9rix comme partenaire, la marque a pu g\u00e9n\u00e9rer des leads r\u00e9actifs au jeu. Les r\u00e9sultats ont \u00e9t\u00e9 \u00e0 la hauteur, en terme de participation (177K utilisateurs) et d\u2019engagement (avec un taux de 90 %).\u00a0<\/span><\/p>\n<p><b>On retient :<\/b><span style=\"font-weight: 400\"> la force de cette campagne est d\u2019avoir su adapter son univers cr\u00e9atif au temps fort commercial. Les utilisateurs \u00e9taient d\u2019autant plus sensibles \u00e0 ces id\u00e9es de jeux concours qu\u2019ils pouvaient remporter un s\u00e9jour gratuit au Parc Ast\u00e9rix.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/01\/showroomprive-outrun.webp\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243; alt=\u00bbShowroompriv\u00e9 &#8211; Outrun\u00bb title_text=\u00bbshowroomprive\u0301-outrun\u00bb custom_padding=\u00bb|137px||133px||\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>10. Perfeccionar el conocimiento del cliente recogiendo sus preferencias<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb min_height=\u00bb49.4px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"font-weight: 400\">Le jeu concours est efficace pour <a href=\"https:\/\/staging.adictiz.com\/blog\/4-leviers-pour-collecter-des-donnees-first-party\/\">collecter de donn\u00e9es first-party<\/a>. C\u2019est un outil pour <a href=\"https:\/\/staging.adictiz.com\/blog\/connaissance-client-comment-repondre-aux-enjeux-avec-la-gamification\/\">conna\u00eetre son audience <\/a>et comprendre les besoins des clients. Dans ce but, My M&amp;M\u2019s a lanc\u00e9 un dispositif de <\/span><a href=\"https:\/\/staging.adictiz.com\/project\/vote\/\"><span style=\"font-weight: 400\">Vote<\/span><\/a><span style=\"font-weight: 400\"> pour conna\u00eetre les pr\u00e9f\u00e9rences de sa communaut\u00e9 sur les couleurs et th\u00e8mes li\u00e9s au mariage. Ce jeu, d\u00e9ploy\u00e9 en France, Allemagne et UK, a permis \u00e0 la marque de donner de la visibilit\u00e9 \u00e0 ses produits, tout en collectant des donn\u00e9es<\/span><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><b>On retient : <\/b><span style=\"font-weight: 400\">Le jeu concours permet de collecter des donn\u00e9es sur les pr\u00e9f\u00e9rences de son audience. L\u2019enjeu sera d\u2019utiliser les informations pour segmenter ses nouveaux leads afin de pouvoir cr\u00e9er des campagnes de retargeting.<\/span>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2025\/01\/MnMs-Click-and-Win.webp\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb alt=\u00bbMnMs &#8211; Click and Win\u00bb title_text=\u00bbMnMs-Click-and-Win\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243; custom_padding=\u00bb|101px||98px||\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb60px||50px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_5,3_5,1_5&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb30px\u00bb header_2_font=\u00bb|300|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb|0px|||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb57px|0px||0px|false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb|0px||0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>En <strong>30 minutos<\/strong>, le mostramos c\u00f3mo lanzar su propia campa\u00f1a de marketing interactivo de alto rendimiento<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb30px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bbhttps:\/\/staging.adictiz.com\/demo\/\u00bb button_text=\u00bbSolicitar una demostraci\u00f3n\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#0092ff\u00bb button_border_width=\u00bb0px\u00bb 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Cr\u00e9ez vos campagnes de gamification marketing, en adaptant ces [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":21911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[69,25,141],"tags":[],"dipi_cpt_category":[],"class_list":["post-23103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","category-capter-lattention","category-playable-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 ideas de concursos originales<\/title>\n<meta name=\"description\" content=\"Descubra 10 ideas de concursos marketing para alcanzar sus objetivos (generaci\u00f3n de clientes potenciales, conversi\u00f3n, compromiso).\" \/>\n<meta name=\"robots\" content=\"index, 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