{"id":24324,"date":"2024-01-24T18:10:24","date_gmt":"2024-01-24T16:10:24","guid":{"rendered":"https:\/\/staging.adictiz.com\/project\/batalla-delarte\/"},"modified":"2025-06-03T10:36:19","modified_gmt":"2025-06-03T08:36:19","slug":"batalla-delarte","status":"publish","type":"project","link":"https:\/\/staging.adictiz.com\/es\/project\/batalla-delarte\/","title":{"rendered":"Batalla | Del&#8217;Arte"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.23.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F9F9F9&#8243; background_image=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/01\/ads-statique-playable-vide.webp\u00bb background_size=\u00bbinitial\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||38px||false|false\u00bb bottom_divider_color=\u00bb#000000&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbright\u00bb overflow-y=\u00bbhidden\u00bb custom_margin=\u00bb230px|0px|0px|0px|false|false\u00bb custom_padding=\u00bb0px|0px|0px|750px|false|false\u00bb hover_enabled=\u00bb0&#8243; border_color_all=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  iframe {<!-- [et_pb_line_break_holder] -->    display: block;<!-- [et_pb_line_break_holder] -->    margin: 0 auto;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbMontserrat|300|||||||\u00bb header_2_font_size=\u00bb16px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||40px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: center\"><em>Se trata de una demostraci\u00f3n de la mec\u00e1nica de juego de Adictiz y no constituye una campa\u00f1a real.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb30px\u00bb text_line_height=\u00bb1.2em\u00bb header_font=\u00bbMontserrat|300|||||||\u00bb min_height=\u00bb47px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb17px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb30px\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1 style=\"text-align: center\"><strong>Estudia los conocimientos<\/strong> de tu p\u00fablico con Batalla<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbMontserrat|300|||||||\u00bb header_2_font_size=\u00bb16px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center\">Mec\u00e1nica ideal para realizar una encuesta entre dos productos\/servicios y recopilar informaci\u00f3n.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bboff|off|on\u00bb module_id=\u00bbgran-angular-m\u00f3vil\u00bb _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb custom_margin=\u00bb|0px|0px|0px|false|false\u00bb custom_padding=\u00bb|0px|0px|0px|false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.23.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbright\u00bb overflow-y=\u00bbhidden\u00bb custom_margin=\u00bb20px|0px|0px|0px|false|false\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb hover_enabled=\u00bb0&#8243; border_color_all=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] -->  iframe { <!-- [et_pb_line_break_holder] -->    display: block; <!-- [et_pb_line_break_holder] -->    margin: 0 auto; <!-- [et_pb_line_break_holder] -->  } <!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> [\/et_pb_code][et_pb_text disabled_on=\u00bboff|on|on\u00bb _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbMontserrat|300|||||||\u00bb header_2_font_size=\u00bb16px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||40px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: center\"><em>Se trata de una demostraci\u00f3n de la mec\u00e1nica de juego de Adictiz y no constituye una campa\u00f1a real.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb0px||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_line_height=\u00bb1.5em\u00bb custom_padding=\u00bb30px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Explore el mundo de la gastronom\u00eda italiana con la campa\u00f1a Playable Ads para Del&#8217;Arte, cadena francesa especializada en la<strong> restauraci\u00f3n sentada<\/strong>. Desde su creaci\u00f3n en 1984 por el grupo Accor, Del&#8217;Arte se ha convertido en una referencia para los amantes de la pizza, la pasta, las ensaladas, los antipasti, los dolci y otras especialidades italianas. <\/p>\n<p>Esta <strong>campa\u00f1a inmersiva de Playable Ads<\/strong> le ofrece una experiencia de batalla. Un mecanismo interactivo en el que hay que elegir. Cada imagen representa una respuesta a una pregunta, <strong>poniendo a prueba los conocimientos de la audiencia<\/strong> sobre la marca y sus caracter\u00edsticas. Ideal para obtener insighs realmente \u00fatiles en un estudio de notoriedad de marca o de elevaci\u00f3n de marca.   <\/p>\n<p>Descubra el placer de hacer elecciones gourmet con Del Arte, sumergi\u00e9ndose en una aventura l\u00fadica donde <strong>los sabores italianos cobran vida<\/strong>. Tanto si le gustan las pizzas crujientes como la pasta al dente o los deliciosos dolci, esta campa\u00f1a es una invitaci\u00f3n a la exploraci\u00f3n culinaria. <\/p>\n<p>La campa\u00f1a Del&#8217;Arte Playable Ads es mucho m\u00e1s que un simple <a href=\"https:\/\/www.e-marketing.fr\/Thematique\/marques-1296\/business-case-2253\/Breves\/L-in-game-advertising-un-canal-impactant-pour-les-annonceurs-386255.htm\" target=\"_blank\" rel=\"noopener\" style=\"color: #000000\"><span style=\"color: #000000\"><strong>anuncio jugable<\/strong><\/span><\/a>. Es una experiencia interactiva que refleja el enfoque atrevido y moderno de Del Arte en el mundo de la restauraci\u00f3n. Es un ejemplo perfecto del \u00e9xito de Playable Ads. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_stops=\u00bb#f4f4f4 0%|#ffffff 16%\u00bb min_height=\u00bb280.2px\u00bb custom_margin=\u00bb60px||0px||false|false\u00bb custom_margin_tablet=\u00bb0px||-20px||false|false\u00bb custom_margin_phone=\u00bb-8px||-20px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb25px||0px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||-19px||false|false\u00bb custom_margin_tablet=\u00bb0px||-19px||false|false\u00bb custom_margin_phone=\u00bb-34px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb30px\u00bb text_line_height=\u00bb1.2em\u00bb custom_margin=\u00bb17px||||false|false\u00bb custom_margin_tablet=\u00bb17px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb40px||||false|false\u00bb text_font_size_tablet=\u00bb30px\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: center\">M\u00e1s de <strong>200 marcas<\/strong> conf\u00edan en nosotros<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_module=\u00bb7688&#8243; saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/09\/Logo.webp\u00bb title_text=\u00bbLogo-mobile\u00bb align=\u00bbcenter\u00bb src_tablet=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/09\/Logo-mobile-1.webp\u00bb src_phone=\u00bbhttps:\/\/staging.adictiz.com\/wp-content\/uploads\/2024\/09\/Logo-mobile-1.webp\u00bb src_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb98%\u00bb custom_margin=\u00bb-18px||||false|false\u00bb custom_padding=\u00bb20px||||false|false\u00bb filter_contrast=\u00bb105%\u00bb mix_blend_mode=\u00bbdarken\u00bb global_colors_info=\u00bb{}\u00bb src__hover_enabled=\u00bboff|desktop\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb0px||100px||false|false\u00bb custom_margin_tablet=\u00bb20px||||false|false\u00bb custom_margin_phone=\u00bb-42px||-34px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px|20px||20px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb28px\u00bb text_line_height=\u00bb1.2em\u00bb header_2_font=\u00bbMontserrat|300|||||||\u00bb header_2_font_size=\u00bb28px\u00bb custom_margin=\u00bb60px||0px||false|false\u00bb custom_padding=\u00bb30px||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center\">Una plataforma \u00fanica para <strong>alcanzar sus objetivos de<\/strong> <strong>marketing<\/strong> y recopilar datos exclusivos<\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/staging.adictiz.com\/es\/demo\/\u00bb button_text=\u00bbSolicitar una demostraci\u00f3n\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#0092ff\u00bb button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb6px\u00bb button_letter_spacing=\u00bb0px\u00bb button_font=\u00bbMontserrat|700|||||||\u00bb button_icon=\u00bb&#xf105;||fa||900&#8243; button_icon_placement=\u00bbleft\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb8px|40px|8px|50px|false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#0092ff\u00bb button_bg_enable_color__hover=\u00bbon\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se trata de una demostraci\u00f3n de la mec\u00e1nica de juego de Adictiz y no constituye una campa\u00f1a real.Estudia los conocimientos de tu p\u00fablico con BatallaMec\u00e1nica ideal para realizar una encuesta entre dos productos\/servicios y recopilar informaci\u00f3n.Se trata de una demostraci\u00f3n de la mec\u00e1nica de juego de Adictiz y no constituye una campa\u00f1a real.Explore el mundo [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":24325,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[289,280],"project_tag":[336],"class_list":["post-24324","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-delarte-es","project_category-playable-ads-es","project_tag-battle-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Playable Ads Del&#039;Arte | Una batalla a base de masa de pizza<\/title>\n<meta name=\"description\" content=\"La marca busca dar a conocer su marca y sus caracter\u00edsticas, gracias a un juego de batalla jugable anuncios Del&#039;Arte\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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